The new Minister said that in order to help tourism recover from the difficulties of COVID-19, the whole industry is focusing on building four groups of solutions to help the green economy recover and develop soon.
New Minister of Culture, Sports and Tourism Nguyen Van Hung. (Photo: Xuan Mai / Vietnam +)
Member of the Party Central Committee, Secretary of the Party’s Civil Affairs Committee, the new Minister of Culture, Sports and Tourism Nguyen Van Hung clearly affirms the goals and solutions for Vietnam’s smokeless economy to soon surpass. “Storm COVID-19.”
The Minister said that the domestic market is an important “battlefield” that the whole industry needs to focus on exploiting in the period of “new normal.”
What resources support businesses?
– Minister, Vietnam tourism has determined to focus on Internal Market next time. So in your opinion, what is an overall strategy to create a common strength in exploiting this potential market?
Minister Nguyen Van Hung: The Vietnam tourism development strategy issued by the Government in 2020 has clearly affirmed the strategy of domestic tourism development. In which, priority must be given to organizing well tours and routes to areas of historical and cultural landmarks of Vietnam.
In order to implement the above policy, over the past time, the Ministry of Culture, Sports and Tourism has implemented the program Vietnamese people travel to Vietnam. In particular, after the effects of the COVID-19 epidemic, the tourism business community has calculated to redirect and exploit potential customers in the new context and is currently implementing this content under the direction of the set.
Vietnamese tourists visit historic sites in Ninh Binh. (Photo: Xuan Mai / Vietnam +)
There are a number of approaches, firstly, travel businesses, accommodation establishments and tourism service providers are restructuring their operations, moving from welcoming large groups of tourists, making tours / services. route to small, safe family groups.
The second is to build tourism products based on historical relics, landscapes and indigenous cultures of regions and strengthen propaganda and advertising to bring tourism products closer to citizen.
In the short term, the tourism industry should focus in these two directions. However, even though it is small-scale tourism, it is not subjective to disease prevention, minimizing the risk of infection in the community that can happen again, affecting the overall economy of the country. society.
– Tourism businesses are currently extremely difficult after the continuous “blows” of COVID-19, so the Ministry of Culture, Sports and Tourism has proposed solutions to the Government to have policies Supporting businesses to have more health “overcoming storms” and entering a new phase of the tourism industry is to focus on exploiting the domestic market, Minister?
Minister Nguyen Van Hung: Currently, the Ministry of Culture, Sports and Tourism is working with the Tourism Association to research and consider and submit to the Government policies to support businesses. However, it will only focus on the issue of mechanism, but in fact the State’s resources are also very difficult to immediately support the activities of tourism businesses. Therefore, the Government is studying a plan to support in the direction of exemption and reduction of land use tax and electricity bill exemption and reduction.
A corner of Bai Dinh pagoda seen from above. (Photo: Xuan Mai / Vietnam +)
As for long-term policies, the ministry needs to listen from the business community and the State appraisal agencies to submit to the Government a basic and balanced policy among other economic sectors.
Central solution in the context of “new normal”
– In 2020, the Ministry of Culture, Sports and Tourism has implemented many domestic stimulus campaigns such as Vietnamese traveling to Vietnam, safe and attractive Vietnam tourism … So in the context of “new normal. “In 2021, according to the Minister of the tourism industry, should such campaigns continue? How do you evaluate the effectiveness of those stimulus programs?
These campaigns have shown to initially meet the needs of people, contributing to domestic tourism growth. I think that these campaign models have been working and are being promoted, they need to continue to be strengthened and multiplied, because the reality is only piloted in a few localities.
To restore and develop tourism, we have to travel on both feet, focusing on welcoming international visitors and giving priority to developing domestic tourism. Only when standing with this “two legs” will tourism develop stably.
Recently, due to the “hot” development, we are paying attention to exploiting the number of international tourists but not paying much attention to domestic tourism. The impact of the COVID-19 pandemic forced the entire industry and business community to re-look at this open market, to see that domestic tourism is a radical direction and a pillar for sustainable tourism development. firm.
Therefore, the ministry has suggested businesses to restructure, change their approach, instead of focusing on international visitors, now focus on building plans to welcome domestic guests; shifting from serving foreign guests to serving domestic customers. As such, Vietnamese customers will inherit and experience high-value products that are intended for international customers.
Tourists come to Tam Chuc Pagoda. (Photo: Xuan Mai / Vietnam +)
As the data we know, on this 30/4 holiday, airlines have sold out tickets to many destinations across the country … Thereby to see that the domestic tourism demand of the people is quite high. The problem is that we need to create a unique product, pay attention to marketing and learn from the stimulus package first to achieve high efficiency and sustainability.
– So to build strong Vietnam tourism in a new context, according to the Minister, what solutions should the Minister focus on?
Minister Nguyen Van Hung: It can be said that the tourism industry is facing many difficulties. If tourism previously contributed 10% of the country’s GDP to the budget, from 2020 to Q1 / 2021, revenue from the whole industry decreased deeply; Last quarter 1, domestic tourists only reached nearly 18 million, down up to 50% over the same period last year …
From there, the tourism industry is facing difficulties because COVID-19 is still complicated. In particular, Vietnam has not yet been able to open its international market due to the lack of safety measures against epidemics.
We believe that the State management task is to develop a tourism development plan for the period 2021-2026 under new normal conditions and with the solution groups that we are focusing on building.
First, the tourism businesses, especially Travelers it is necessary to restructure soon, have solutions to manage human resources and resources; The second is to research the domestic market, restructure the tourist market to regulate the market, build products to meet the needs and the strategy must be long-term calculated for the development of the domestic tourism market. geography.
Third, tourism linkage must be based on special, distinctive and attractive tourism products and promote promotion and promotion. Branding products, connecting the values and spreading the values of the product to stimulate tourism demand of visitors; The fourth is to associate tourism, tourism products with cultural factors.
– Yes, thank you very much for your sharing!
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