China Mobile is about to push new phones again.
Yesterday, the official microblog of China Mobile Mobile Club announced that it will hold a new product launch conference on June 22 to release new terminal brands and NZONE S7 series 5G mobile phones.
From the configuration point of view, it is another “Made of the Mean”-the Nzone S7 series uses Dimensity 720 chip, equipped with 64MP triple camera, 90Hz refresh rate centered perforated screen, it is said that the frame is very narrow and supports 40W fast charge protocol.
From the configuration point of view, the “prospect” of China Mobile’s new machine is almost doomed-tepid. Not warm: With China Mobile’s strong sales channels, coupled with price advantages, sales should not be small; not popular: With such hardware configuration and China Mobile’s software capabilities, there is no possibility of “fire” at all.
Of course, the “tepid” state may be exactly what China Mobile wants. China Mobile’s purpose of making mobile phones is different from other mobile phone manufacturers. Others pursue sales, single-machine profit margins, and brand influence. These China Mobile It is not pursued, even its purpose is not to make money.
So what does China Mobile want? Guidance to the industry chain!
An executive of China Mobile once said that China Mobile will not compete with the industry chain for profit-“We are an operator, and it will not rely on terminals to make money. The main purpose of developing independent brands is to provide users with a better experience. , And being able to have a cheap and good-quality mobile phone is mainly to play a guiding role.”
To put it bluntly, China Mobile’s production of mobile phones is more of a demonstration effect-1. Don’t be too much of your mobile phone manufacturers. I can make mobile phones by myself, not all of you. 2. The price of your mobile phones is too high. Setting a low price to “hedge” it, forcing you to lower your price, is a market price regulator.
Therefore, the end of the Nzone S7 may be exactly the same as those of China Mobile’s self-owned brand phones before, with a splash of water and then silence.
However, in one case, Nzone S7 may be “hot”, that is-equipped with Hongmeng system.
Due to the ups and downs of Huawei’s ups and downs in the past two years, the Hongmeng system launched by it can be said to be the most concerned “software product” in history. Everyone has placed too much hope on Hongmeng, and hope that Hongmeng will one day Stepping on the colorful clouds to save China’s IT industry as a hero of the world, unfortunately, the reality is completely different from what everyone imagined. As of now, no mobile phone manufacturer other than Huawei has made it clear that it is equipped with the Hongmeng system on mobile phone products.
Therefore, if China Mobile chooses to launch a new machine equipped with the Hongmeng system at this time, the attention and recognition it will receive will be unprecedented!
In fact, China Mobile is fully equipped to launch a Hongmeng mobile phone——
First, China Mobile is not afraid of US sanctions. The reason why Xiaomi and other mobile phone manufacturers dare not launch Hongmeng system phones is mainly because they are worried that Google will cut off the supply of the “Google Family Bucket” to affect its overseas markets. China Mobile has no overseas markets at all, so there is no such concern. Moreover, China Mobile has long been “sanctioned” by the US government, and the so-called debt is not worrying.
Second, China Mobile does not make money by selling mobile phones. Mobile phone manufacturers such as Xiaomi are worried that after using the Hongmeng system, it will be difficult to form a head-on competition with Huawei mobile phones, while China Mobile is just playing a ticket on mobile phones, so there is no need to worry about being squeezed by Huawei.
Third, China Mobile has a close relationship with Huawei. Mobile phones from other manufacturers have formed a distinctive and exclusive style. To use Hongmeng OS, it takes a lot of time and energy to optimize the open source code. China Mobile does not have this trouble. In addition to the close relationship between China Mobile and Huawei, it is directly developed by Huawei. The Hongmeng OS is very logical.
Huawei Hongmeng is now in need of industry chain support. If China Mobile can now stand up and help it, with China Mobile’s influence in the industry, it will definitely be a help for Huawei. And by carrying Hongmeng, China Mobile can also gain a large number of fans, which is also of great benefit to the promotion of its brand image, which is definitely a win-win!
Regrettably, it is understood that Nzone S7 is not equipped with the Hongmeng system. It can be said that China Mobile has missed the best opportunity to increase its influence and restore user reputation.
Of course, with China Mobile’s consistent “decision and then action” and “stabilized as Taishan” style of doing things, it is indeed a bit difficult for it to be the first external manufacturer to use the Hongmeng mobile phone system.
State-owned enterprise employees believe in “do not seek merits, but seek no demerits”. It is hard to say whether Hongmeng mobile phones have merits, but Hongmeng is on the cusp of things, and it is better to be less provoked, because one trick will lead to “pass”. Upper body, is it not fragrant to wait for retirement?
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