Over the past few years, Rihanna has proven her to be one of the most successful entertainers in business.
Rihanna has collaborated with several famous brands such as Dior, Manolo Blahnik, Stance Socks, Puma and River Islan. However, independent projects are what sets her apart in the fashion and beauty fields, according to her WWD . Behind the name Fenty Beauty Rihanna’s first business – Fenty Beauty – has launched an unprecedented 40-tone line of foundation creams, setting a new standard for diversity. Voice Diamonds want women everywhere to be able to use it, regardless of skin color or style. The brand launched in 2017 in partnership with Kendo Beauty division from luxury group LVMH. This “handshake” allows Rihanna to leverage her marketing and product development savvy into the beauty industry. 
Rihanna’s love for makeup began when she was a child. Photo: V Magazine. One of the benefits of this combination is access to all sales data from Sephora as well as other LVMH beauty brands. The partnership with LVMH gives Fenty Beauty the infrastructure needed to launch the brand globally. After years of playing among the best makeup products in the industry, Rihanna has seen a “void” for products that are suitable for all women of all skin tones. That is the inspiration behind Fenty Beauty. “I always love looking at my mother and all her funny expressions in front of the mirror. The first time I put on makeup was when I was 16 for a school beauty contest. Since then, I can never look back at my skin without foundation, “the businesswoman shared Time. Rihanna’s beauty brand was named one of the magazine’s best inventions of 2017 Time . By 2019, Fenty Beauty launches products with 50 shades. This helps her brand stand out from its competitors. 
Rihanna’s beauty brand is widely supported. Photo: Getty. Fenty Beauty has produced products of higher quality than its competitors. In 2014, Rihanna registered a trademark for Fenty Beauty. She spent more than 2 years creating the right recipes before the product dropped in price. Entrepreneurs born in 1988 never want the brand to become a project in a hurry. One girl even cried while hitting Rihanna’s foundation because it matched her skin color. The first release products are considered by many to be reasonably priced and accessible to a wide range of customers. After a month of launch, Fenty Beauty has reached a turnover of 72 million USD. Get rich with lingerie brands Following the success of the beauty brand, Rihanna continues to launch lingerie brand Savage x Fenty (established in 2018) in partnership with TechStyle. Savage x Fenty has 90 underwear, pajamas and accessories models in many colors and sizes. Within a month, 90 product styles of the brand were sold out. Since she couldn’t find the right nude lingerie to wear in her see-through dress back in 2014, Rihanna wanted to supply products for all skin tones. This product line carries a positive message about the body. Savage x Fenty is not meant to please men. The brand emphasizes “fearlessness, confidence and inclusion”. Its presence serves as a wake-up call for lingerie retailers around the world. Most companies are constantly striving to create the personality of their buyers, targeting focused to help them segment the market. Song Rihanna ignored that trend. This is the key to her success. 
Rihanna continues to use the same strategy as Fenty Beauty for the lingerie brand. Photo: The Impression. Fenty Senior Vice President Jennifer Rosales – explains Savage x Fenty for everyone. “Everything she does makes people feel beautiful. They feel empowered, empowered, to be the best version,” Jennifer Rosales said. During the 2019 fashion show, the brand introduced many models, including transsexuals, with disabilities, with different body sizes. According to Jennifer Rosales, Rihanna goes against what is considered the norm. “Technically, Savage x Fenty 2019 is a fashion show. But Rihanna is not remake of the things that existed on the catwalk. She has raised the show concept. If the world turns right, we will. go in the opposite direction, “said senior vice president. Not stopping at female audiences, Rihanna also targets male customers. The businesswoman once again broke the barrier on the show Savage x Fenty Vol.2. An oversized male model performs at her first men’s underwear collection. The brand’s website also features many oversized male models. This decision attracts interest from the online community, encouraging men with large bodies to feel sexy. 
Rihana’s lingerie show includes an oversized model, older … Photo: Getty, Harper’s Bazaar, Vogue. Besides, actress Demi Moore, Luenell also participated in the show. Rihanna ensures that all sex, body size, and age have the ability to shine. According to the Inc It is the attention to the smallest details that makes a big difference in the minds of customers. “Everything is thought through in detail,” said the voice We Found Love share in documentaries. In mid-February, Forbes said Rihanna’s lingerie brand reached a valuation of $ 1 billion through a fundraising round. Before this round of fundraising, her estimated stake in the company was about $ 80 million. Last year, Rihanna’s lingerie brand saw over 200% revenue growth and increased the number of VIP members by more than 150%. While with Fenty Beauty, Forbes Rihanna’s stake is estimated to be worth $ 375 million. Rihanna has made history as the first woman to create an original brand at LVMH.
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