Diamond Empire Tiffany & Co has made the official announcement that Black Pink member Rosé will be the brand’s newest global brand ambassador. It is known that starting today (April 23), the muse will start her role through the Tiffany Hardware campaign of the company.
Rosé has always been named as a prominent representative of the fashion K-Pop community. Rosé’s “leap” in fashion must include the role of Saint Laurent’s global brand ambassador, which she recently assumed. Rosé’s reputation and beauty make her completely worthy to be the new brand ambassador for luxury brand Tiffany & Co. As a newcomer, the female singer joined the ranks with Lupita Nyong’o, Elle Fanning, and Dich Duong Thien Ty. Sharing with Vogue, “The Singer On the Ground” said, “I’ve worn Tiffany’s jewelry since I was in high school. Being a part of an iconic brand has been a part of my life for a long time that makes it so much more special. I am very honored and excited. ” 
The Tiffany HardWear line is inspired by the liberal, thorny New York. The designs this time have a strong, angular look, based on the 1971 bracelet model. Perfectly demonstrating the spirit of the collection that inspires strength and confidence, Rose wears gold jewelry. 18k and rose gold with the emphasis on pavé diamonds. Explaining the decision to choose Rosé for the new campaign, the brand representative said that because the female idol has a bold personality and modern style, it is very consistent with the identity of Tiffany Hardware.
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