Tchibo increases prices Drinking coffee is getting more expensive
Status: 14.06.2021 10:42 a.m.
The rising prices for green coffee are now also being felt by consumers: for the first time in four years, market leader Tchibo is asking more for its filter coffee. Other dealers could follow suit. In the past weeks and months, some foods have become more expensive, especially vegetables and fruits. Now German consumers also have to dig deeper into their pockets for their favorite drink. From this week onwards, coffee will be more expensive. Tchibo is increasing prices by between 50 and 100 cents per pound – depending on the variety and country of origin. The 500 gram “Feine Milde” pack will cost 5.69 euros in future – instead of the previous 4.99 euros.
A poor harvest is threatened in Brazil
Tchibo justifies the first price increase since 2017 with the rise in green coffee prices. The poor harvest forecast of the world’s largest coffee producer, Brazil, has recently pushed up purchase prices. Tchibo’s move should have a signal effect for the entire industry. Because the market leader usually gives the direction. The group can set the prices in its branches itself. Other roasters and dealers could follow Tchibo’s example.
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Discounters are still waiting
According to Armin Valet from the Hamburg consumer center, the supermarkets will soon follow suit. The consumer advocate predicts that coffee capsules are also likely to become more expensive soon. So far, the discounters Aldi and Lidl have been keeping a low profile. You have not yet commented on price changes. Aldi Süd and Aldi Nord have their own coffee roasters and can determine the prices of their own brands themselves.
Tchibo competitors are likely to follow suit soon
The big coffee roasters are still waiting. Melitta and Dallmayr do not want to comment on possible price adjustments. A spokeswoman for Dallmayr only confirms that the company has been massively affected by the very significant current cost increase. The Jacobs Douwe Egberts Group has announced that it has increased its factory prices due to increased purchasing costs. The Dutch group, which is controlled by the Reimann family, owns well-known brands such as Jacobs, Café HAG and Senseo. Its trading partners are, in particular, grocers who set the end consumer prices on their own responsibility.
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Green coffee has become almost twelve percent more expensive
The so-called ICO price index, which is made up of several types of coffee, rose by 1.4 percent in April, the sixth month in a row. According to calculations by the Federal Statistical Office, the import prices for green coffee in April were almost twelve percent above the level a year ago. The high-quality Arabica variety in particular has risen significantly in price. The prices have now climbed to their highest level in four years. In New York, Arabica coffee cost around 164 cents a pound at the beginning of June.
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Coffee capsule boom
Coffee is the most popular drink among Germans. The per capita consumption is 168 liters. It is true that significantly less coffee was drunk in cafes, bakeries and canteens during the corona pandemic. At home, however, German citizens consumed eleven percent more. The market for coffee capsules in particular has experienced an unexpected boom in recent years. Competition could soon intensify. With its coffee brand Costa, Coca-Cola wants to attack the market leader Nespresso. The Brause group relies on a partnership with Krüger: The German family company produces the aluminum capsules for Coca-Cola. The capsules are compatible with the Nespresso system.
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