Designer Donatella Versace welcomes everyone to the mythical world of Versacepolis for the Spring Summer 2021 campaign with a focus on the La Medusa handbag.
Designer Donatella Versace welcomes everyone to the mythical world of Versacepolis for the Spring Summer 2021 campaign with a focus on the La Medusa handbag.
In the Spring-Summer 2021 ad campaign, Versace immerses fans in the fantasy world with the iconic faces Precious Lee, Hailey Bieber, Kendall Jenner and the latest La Medusa handbag. 
Modern creative thoughts were captured by photographer duo Mert & Marcus in a scene constructed from Donatella’s imagination. Inspired by the vastness and beauty of nature, designer takes us to previously undiscovered depths of the ocean to present a new campaign full of magic and thought-provoking. 
Designer Donatella Versace shared that: “ For this campaign, I want to depict a modern image of Medusa. Or better yet, to be able to highlight many of her faces, possibly opposing each other, and every real woman could be Medusa. All of us, with our unique differences and personalities, express ourselves through our dress. Of course I do too! We live in a world where gender differences are no longer important and we’ve been given an ever more kind of freedom. Use it and use it to your fullest! ” 
Medusa was the ruler of Versacepolis and shares the same name with Versace’s newest line of handbags, the La Medusa. Each bag is decorated with a Medusa head – similar to the sign on the door at 12 Via Gesù, the brand’s first headquarters in Milan. This handbag is the focal point in a series of images and videos that show strength, confidence and seduction – core values of the brand as well as Versace’s Spring Summer 2021 collection. 
Bringing outstanding colors to the eye, along with a design of flexible straps and straps, the Medusa bag promises to become the “IT-bag” of global fans, an item without any problems. Everyone wants to own. 
Dua Lipa enjoys her La Medusa bag Perform: Tuan Anh
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