Modern people have a lot of troubles about scalp and hair. Naturally, the first issue is hair loss. As early as 2019, the National Health Commission announced a survey that showed that the number of people with hair loss in my country has risen sharply in recent years. The number has exceeded 250 million, which is an average of 6 people. Among them, one person has hair loss, about 163 million men and 88 million women. Among them, 63.1% of people under the age of 35 in my country have hair loss.
The main crux of the hair loss problem is healthy scalp. The sub-healthy state of the scalp such as itching, greasy, tightness, and sensitivity also seems to be a direct reflection of people’s sub-healthy state of life. Facing the growing population of hair loss, CBN The Commercial Data Center recently released the “2021 National Scalp Care Consumption White Paper”, an in-depth interpretation of the “first-class” events that plague contemporary people.
Scalp problems caused by irregular work and rest are the most common cause of hair loss after 95
Regarding the causes of hair loss, more people attribute the troubles of hair loss to lifestyle. In fact, staying up late and having an irregular schedule are the triggers for scalp problems and hair loss. As they grow older and deepen their cognition, they have begun to realize that unhealthy scalp and hair follicles are the root causes of hair loss.
Greasy and hair volume related problems are the most common scalp and hair problems among netizens. In addition, scalp instability, such as itching, dryness, tightness, and sensitivity, has also become the main hair problem for people to pay attention to head health.
Nearly 90% of netizens are concerned about scalp problems and 40% of netizens do regular care
Statistics show that contemporary citizens have begun to focus on deep-seated scalp problems, and nearly 90% of consumers have scalp and hair related problems at the same time. In order to have a high-value appearance, nearly 80% of consumers pay more attention to the health of their hair. Over 30% of consumers have developed the habit of constantly paying attention to changes in scalp and hair quality, and 40% of consumers will take regular care of their shows. hair.
Head care still stays at “clean”, shampoo consumption accounted for the highest proportion
Most consumers, their awareness of scalp “care” is still at the first step of cleansing, and they are not particularly aware that the scalp skin needs to be cared for as carefully as facial skin. The pioneers of scalp care mostly come from women and consumers in first- and second-tier cities By.
Among online scalp health care products, shampoo accounts for the highest consumption, followed by essence nutrient solutions. The top 3 head care products with the fastest year-on-year growth rate are scalp pre-wash, essential oils and ampoules.
Post-95s prefer niche care needs such as anti-off and anti-oxidation more than anti-dandruff and oil control
Compared with older people with concentrated functional needs, the younger generations born in the 90s and 95s have more diversified functional needs for scalp products. They not only use their own consumption actions to show their anxiety about hair loss. Compared with functional products such as oil control, anti-dandruff, etc., post-80s and post-80s, post-90s and post-95s pay more attention to novel head care concepts such as anti-oxidation, anti-aging, and scalp cleansing.
Post-95’s choice of products is more “rational”, the most attention is paid to efficacy and ingredient formula
When buying head care products, in addition to exploring product efficacy and reputation, product efficacy, formula, and ingredients have become the focus of attention of post-95s. They are particularly “rational” when choosing products, and they will choose the best ingredients scientifically and rationally, and use various methods. Choose the best promotional discount after comparing prices.
The pre-80s crowd has given up the struggle with low hair volume. The post-95s generation pays more attention to creating fluffy and thick hair.
According to survey data, the pre-80s people seem to have gradually given up the struggle for low hair volume, while the post-95s demand for thick hair volume is even stronger, especially for full hair volume, and more anxious about low hair volume and hair loss. Compared with people born before and after 1980, post-95 hair loss is not very serious. For them, what they care about most is the lack of hair volume, not enough to modify the face shape, as well as the obvious hairline and the backlash of the hairline.
When the post-95s choose anti-dropping, hair-restoring, and hair-fixing products, they will choose hair-growing products to increase hair volume. At the same time, they are more inclined to use fluffy and plump products to create visually thicker and fuller hair.
Scalp nutrient solution will become the first stop of scalp care products. More high-end and upgraded ampoules have also been rising in popularity in recent years. They are not only favored by post-95s, but also popular among advanced people born after 85s and 90s. .
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