The annual mid-618 promotion is still in progress. In order to increase sales at this time, major manufacturers have given huge concessions. In this carnival, not only domestic manufacturers actively participate, but also Apple. Invested in it.
In the e-commerce platform, iPhone 12 ushered in the lowest price since its release, which also greatly increased the sales of the phone.
Take Jingdong’s real-time sales list as an example, as of June 9th, iPhone 12 is still the king of the cumulative sales list, and it continues to occupy the top position. Presumably this phone can bring huge sales to Apple in the near future.
However, the domestic brand Huawei, which was once famous as Apple, was completely defeated in this 618 war. Not only did its cumulative sales lose to many manufacturers such as Apple and Xiaomi, the sales of single products were even more embarrassing. None of the TOP20 mobile phones are owned by Huawei.
Even the Huawei Mate 40 Pro, which is full of hopes by consumers, failed to make it to the single product list. You must know that when this phone was released last year, the popularity on the Internet had completely surpassed the iPhone 12.
Why did it cause this situation now? In the author’s opinion, there are mainly the following reasons, which are accumulated together, and finally formed the last straw that crushed Huawei’s mobile phone business.
The first is a serious core shortage problem, At present, Huawei’s chips have become the biggest problem, and when the ban will be lifted is still a mystery. In this context, Huawei has to artificially control the production capacity of mobile phones to extend the life cycle of mobile phones.
But the problem that the long-term control of goods ultimately leads to is that you can’t buy what you want. Until now, Huawei Mate 40 Pro is still out of stock. Occasionally released some panic buying out, but also quickly sold out.
Huawei, which has a serious shortage of goods, is naturally unable to actively participate in the 618 promotion. Under the influence of this factor, it also prevents Huawei from giving certain concessions to attract consumers to buy Mate 40 Pro.
and so The second reason is that the price is too high. Since its release in October last year, the price of Mate 40 Pro has never been significantly reduced, and the price has always been synchronized with the official price. The starting price of 6,499 yuan is also the main reason for discouraging many consumers.
On the other hand, actively participating in the big promotion iPhone 12, the price dropped from 6299 yuan to a thousand yuan, to the early 5,000 yuan, The price/performance ratio has been greatly improved.
So compared to iPhone 12, Huawei Mate 40 Pro is really not enough to attract consumers.
Finally, the product strength continues to weaken. Although the Mate 40 Pro has good performance in various aspects such as performance, imaging, and battery life, More and more high-end Android phones appeared, which obviously weakened the advantages of this phone.
Products like Xiaomi 11 series, OPPO FIND X3 series, OnePlus 9 series are powerful competitors of Huawei Mate 40 Pro. The image and fast charging have surpassed Huawei. Moreover, these mobile phones are also more competitive in terms of price. The person will inevitably make a comparison.
Affected by the above three reasons, Huawei Mate 40 Pro’s performance during the 618 period was finally mediocre. In contrast, the iPhone 12 will soon usher in the iOS 15 system upgrade, and the e-commerce platform has also given huge discounts. It will naturally become a best-selling hot item.
And iPhone 12 also has a huge upgrade, including the powerful A14 bionic chip, OLED screen and changes in the right-angle middle frame, etc., which are the key reasons to attract consumers to choose.
So on the whole, The iPhone 12 is more in line with consumers’ current needs in terms of price and performance. It is not surprising that Huawei now loses to Apple!
Of course, all of this is caused by Huawei’s sanctions. If the chip problem is resolved, I believe that Huawei still has a chance to overtake.
Do you think Huawei still has a chance to overtake Apple? Feel free to leave a message in the comment area and talk about your views!
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