The reason why BLACKPINK has become the ‘darling’ of luxury jewelry brands has been found

If you think that BLACKPINK becomes the representative face of luxury jewelry brands because of their beauty and luxury, then right. But that is not the real reason why BLACKPINK is so sought-after.
Recently, Rosé has become the global face of luxury jewelry Tiffany & Co. Before that, Lisa also took the same position for the Bvlgari jewelry line while Jisoo was Cartier’s pet. These are all famous jewelry brands in the world, with super expensive items that fans want “Cheap moment” with BLACKPINK is also difficult.

The three BLACKPINK members are “muse” of luxury jewelry brands. In less than a year, the three BLACKPINK members become the “muses” of three luxury jewelry brands that have never happened in K-Pop. These brands all affirm that they choose BLACKPINK because of their outstanding temperament, beautiful appearance, and top reputation. Lisa is the ambassador for Bvlgari. However, netizens believe that the real reason lies in the attraction of BLACKPINK on social networks and thus helps the brand’s reputation soar. According to NetBase Quid, a data analysis company, Cartier and Bvlgari have the leading media index of luxury jewelry brands in 2020. The Cartier media index spiked thanks to Jisoo. NetBase Quid calculated that Bvlgari is the most-known jewelry brand on social networks with 2.05 million mentions, more than 20 billion impressions. Cartier is also sticking to the button with 2.03 million name reminders and 17.8 million impressions. These numbers are many times higher than rival brands. Most importantly, all posts related to Bvlgari or Cartier are attached hashtag #lisa, #jisoo and #blackpink. Rosé also helps the Tiffany & Co. brand. better known. The attraction from BLACKPINK has helped Bvlgari or Cartier attract millions of interested people. The image of Jisoo or Lisa wearing the company’s jewelry flooded on social networks also shows that brands benefit greatly when they invite BLACKPINK to be their representative faces. Now, definitely Tiffany & Co. there will be similar success when shaking hands with Rosé.