Toyota Vietnam unleashes the ability to ‘save’ Vios

For months of losing the best-selling car title in the market, Toyota Vietnam has moved to bring Vios back to its original position.

Toyota Vietnam is trying to bring the Vios back to the position of best-selling car in the market. Dubbed the “King of Sales”, Toyota Vios over the years always dominates the best-selling car position in Vietnam every month. The rise of competitors made Vios no longer monopolize the “Sales Throne”, causing Toyota Vietnam to share market share with other manufacturers. Efforts to renew and value Vios closer to the value of the Japanese car joint venture earlier this year have not helped the sedan return to its original position. Unable to sit and watch the opponent continuously overpowering, Toyota Vietnam was forced to “launch new moves” to increase the competitiveness of Vios in the marketplace. The Japanese auto joint venture applies a sales policy with a Toyota genuine one-year material insurance package, worth 11.3 million VND for Vios buyers and full payment from April 24 to the end May 31, 2021. Vehicle owners, when using Toyota insurance, can repair and replace genuine parts at dealers nationwide. Along with the financial loan package previously deployed, this insurance package is expected to benefit car users, contributing to increasing sales of Vios 2021. The new Toyota Vios version was launched at the end of February 2021 with a retail price of 478 million dong. The first month of joining the market, nearly 2,000 people chose this model. With incentives for genuine Toyota one-year material insurance package, the Japanese auto joint venture is showing determination to bring Vios 2021 back to the leading position in the Vietnamese market.