On April 16, after a day’s warm-up, the iPhone 12 series mobile phones were actually put on the shelves in Meizu Mall today. The iPhone 12 Pro starts at 8499 yuan, and the iPhone 12 Pro Max starts at 9299 yuan, which is exactly the same as the official website, but does not support interest-free installment.
Many netizens expressed doubts about this operation of Meizu. First of all, the sales and user groups of Meizu mobile phones are not large in China. If you want to rely on selling the iPhone 12 series to make a profit, you can’t make a lot of money. Secondly, if Meizu users really change their phones to iPhone 12s, will Meizu really make money? I’m afraid crying to death is true.
therefore,The launch of iPhone 12 on Meizu Mall should be a marketing tool to attract traffic to its own platform.This year, Meizu’s marketing has been wave after wave, constantly “interacting” with friends and merchants. Recently, it has been publicized many times that Apple’s system is as pure and safe as Meizu. Meizu mobile phones prevent apps from eavesdropping on user privacy, and Apple will remind users whether to give Permissions.
After 2016, the sales of Meizu mobile phones became others, and the situation did not reverse until 2020, and the Meizu 17 series successfully achieved profitability. At the Lipro press conference, Meizu executives revealed that the company’s future strategy is to focus on flagship mobile phones and enter the high-end smart home field. Therefore, the sales volume of the Meizu 18 series is crucial.
Compared with previous generations of Meizu mobile phones, the stacks of Meizu 18 series are very conscientious. All series are equipped with 2K 120Hz screens as standard, and the Pro version is also equipped with Samsung GN1 flagship main camera. However, Meizu’s volume and voice are too small after all. Compared with the flagships of brands such as Xiaomi, Huawei, and Apple, the sales of Meizu 18 can only be described as “distressed”. Therefore, Meizu has been vigorously promoting the new machine during this time.
However, during this period, Meizu repeatedly promoted the purity and safety of Flyme, which made many netizens feel that Meizu 18 has only this advantage. Moreover, many times of “interaction” with friends and businessmen have also aroused the disgust of some netizens. Of course, the launch of the iPhone 12 on Meizu Mall has a significant drainage effect on the Meizu platform. At least digital bloggers and netizens are discussing this matter.
Meizu had previously released data,Among the new users of Meizu mobile phones, 45% are from Apple. Perhaps with this marketing, more iPhone users will notice Meizu.Some netizens are also curious about whether Meizu Mall will continue to list other brands of mobile phones in the future. Meizu has also said that it will only sell safe phones. After waiting for other manufacturers’ systems to realize no pre-installed apps and eliminate app eavesdropping, maybe Meizu Mall will also put Xiaomi and Huawei mobile phones on the shelves.
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