According to a Google report, while the whole world has gone through a gloomy 2020 year, Vietnam’s digital economy has emerged as a bright spot with the largest growth rate in the region (16%). .
According to a Google report, while the whole world has gone through a gloomy 2020 year, Vietnam’s digital economy has emerged as a bright spot with the largest growth rate in the region (16%). .
The Covid-19 epidemic has profoundly changed consumers’ culture, choosing products, seeking information and making more online shopping decisions. This drives traditional industries to leverage digital to reach and serve customers’ needs.
Number of internet and social network users in Vietnam as of January 2021.
In statistics from the Digital Vietnam in 2021 report, users’ online time from 3.1 hours peaked at 4.2 hours during the pandemic and remains at 3.5 hours per day. The world currently has 7.83 billion people, of which 5.22 billion are mobile phones, 4.66 billion are Internet users and 4.2 billion (53.6%) use social networks.
Meanwhile in Vietnam, there are about 68.17 million Vietnamese online (accounting for 70% of the population) through different platforms and applications. Notably, up to 65 million of them are active social media users (67% of the population) and 99% of them regularly use mobile phones.
97% of Vietnamese have the habit of accessing the Internet every day, of which 95% are watching videos. This figure underlines the importance of using video as a new age marketing form.
Time using the internet on Vietnamese devices.
The coverage of social networking sites in Vietnam is becoming stronger. In 2019, the number of social media users in Vietnam is 62 million. But as of January 2021, the number was 72 million. Of which, 61 million customers can be accessed through advertising on Facebook, 5.4 million on Instagram, 3.3 million on LinkedIn and 1.27 million via Twitter ”.
It is not too much to say that this is the flourishing period of video on social networks, video has become the “king of content” on interactive platforms. According to statistics, every day, there are more than 4 billion video views on YouTube, while the number in Facebook is 5 billion. According to experts: By 2020, 80% of traffic will come from videos and in the near future, video will account for the largest amount of traffic on the Internet.
The data shows that videos with high experience will be more interested in audiences. DIY videos (Do it Yourself), founders’ stories, self-made videos that tell relevant stories … will help brands get closer to their audience, indirectly improve sales and building the brand’s long-term reputation.
In response to Tiktok, Facebook also launched the Instagram Reels platform with similar functionality. The competition between social networks will become increasingly fierce in the coming years.
In addition, the applications on mobile devices make up a small part of consumers’ spending habits. Therefore, retailers take advantage of this advantage to advertise their products. Worldwide, mobile phone transactions are estimated to account for nearly 75% of all e-commerce transactions by 2021. Adoption of marketing strategies on mobile devices is also being used by businesses. step up in 2020 to gain more advantages in the market. Currently in Vietnam, high-traffic applications such as Shopee, Grab … have started implementing advertising activities on their platforms and promise to explode in 2021.
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