Recently, the British Brand Finance released the “2021 Global Brand Value Top 25 Logistics Service Companies Report”. In the report, the United Parcel Service (UPS) ranked first, three express companies from China, SF Express, China Post, and Yunda Express. The enterprises were shortlisted, ranking 8th, 9th and 24th respectively.
In this report, it is worth noting that Yunda Express, ranked 24th, is the only Chinese private franchise express company that has been shortlisted. Compared with last year, it has not only advanced by one place, but also its brand value has increased by 20.9%. 1. The rhyme of rhyme In August 1999, Nie Tengyun founded “Yunda Express” and set up its headquarters in Shanghai, China. So far, as the youngest person in charge of the Tongda Department, Yunda Express has developed into a comprehensive express logistics company under the leadership of Nie Tengyun. Service providers have a good reputation and influence in the express industry. According to public information, as of the first half of 2020, Yunda’s service network has covered 31 provinces (regions, cities) and Hong Kong, Macao and Taiwan regions across the country, and Yunda is present in more than 30 countries and regions around the world. The company has set up 60 hub transshipment centers across the country, and the direct operation ratio of hub transshipment centers is 100%. The company has 3795 franchisees and 32229 outlets and stores (including franchisees) across the country. In the first half of 2020, Yunda has completed a total of 5.629 billion express delivery services, a year-on-year increase of 29.88%, which is higher than the industry average growth rate by more than 7.8 percentage points; the express market share has reached 16.61%, which is an increase compared with the same period last year. 1 percentage point. In the Tongda department, Yunda is more confident: “Yunda has set up 60 self-operated hub transshipment centers across the country, and the proportion of direct operation of hub transshipment centers is 100%.” Experts in the industry said that Yunda’s rapid expansion can be attributed to the effective control of costs and the direct operation of the hub operation center. For Yunda Express, the direct operation rate of the transshipment center is 100%, which fully realizes the control of the transshipment center and the entire network by the headquarters, which helps to improve the service level of the enterprise. Yunda became the second express company to reach 10 billion votes in 2019. Also in this year, Yunda’s market share increased from 13.77% to 15.79%. Yunda’s ability to successfully catch up and counterattack in the “Tongda Series” express delivery is closely related to its excellent cost optimization strategy. From Yunda’s 2020 semi-annual report, we can notice that Yunda’s distribution income accounted for 54.92% of its operating income, which is an increase of nearly ten percentage points compared with 45.19% in 2019. Yunda’s excellent decision-making on direct operation of the hub center also laid the foundation for it to move to a higher level. Yunda reduces transportation costs through measures such as optimizing models and increasing loading rates, and uses technology to minimize the labor intensity of Yunda’s employees, thereby further reducing labor costs. In the future, Yunda will position itself as a courier company standing on the wheels of technology. A series of high-tech development and applications such as the establishment of Yunda-Intel Smart Logistics Laboratory and the exploration of 5G drones will surely reduce Yunda’s cost and increase efficiency. Second, catch up with late Compared with other express companies in the Tongda department, Yunda started late. In exploring the development model and development strategy of the company, it is committed to overcoming the existing shortcomings of the predecessors and establishing standardized operating procedures to achieve standardized management of the entire network. Nowadays, Yunda has further met the higher-level needs of customers and consumers through the power of technology. With the quiet arrival of the “Express delivery into the village” work of the State Post Bureau, Yunda has accelerated the expansion of the rural express delivery network to satisfy rural employment. Public information shows that in the first half of 2020, the coverage rate of cities above the county level in Yunda has reached 95%, and more than 400 towns have been opened “downward”. In 2019, Yunda’s performance was even more impressive. After adjusting the express delivery model, Yunda’s express service business revenue increased by 140.92% year-on-year, and it officially became the second global company with a business volume of 10.03 billion pieces. An express company with an annual business volume of over 10 billion yuan. The fast-developing Yunda seems to be improving its service level while gradually promoting the development of the entire industry. In the “Report on the Top 25 Global Brand Value Logistics Service Companies in 2021” released by Brand Finance of the United Kingdom, Yunda ranks among the top 25 global logistics brands. Moreover, as the only shortlisted Chinese private franchise express company, Yunda is not low-key in brand building. Pave the way for entering the international market and enhancing international competitiveness. On May 24, 2020, Yunda made another decision that triggered heated discussions in the express circle: Ningbo Fushan, a wholly-owned subsidiary of Yunda, as a strategic investor, subscribed for the non-public offering of Debon shares. The total amount of funds raised from the issuance of stocks does not exceed RMB 614 million and the subscription of 66.74 million shares of Debon makes Yunda the second largest shareholder of Debon. Yunda’s shareholding in Debon can be mutually beneficial for both parties. Yunda’s advantage in its own business scope is small and medium-sized express delivery, while Debon has been doing its best in bulk logistics in recent years. Taking this opportunity, Yunda can take advantage of Debon’s years of experience in express logistics in express delivery business. keep it up. With its own advantages in direct operation and cost optimization of the hub transshipment center, as well as its increasingly mature development model and business capabilities, Yunda is worth waiting for us to wait and see for the future development of Yunda!
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