At the car users conference in March 2021, Oula officials declared its positioning as “the car brand that loves women the most in the world” and proposed to establish the correct values for the industry to treat female users. Euler said that this statement is not a tree without roots, but a long-standing value orientation. And it has also received positive responses from users: In the most recent March, Euler won 13,049 terminal sales, a year-on-year increase of 1038%. Among them, female consumer users accounted for nearly 70%.
Make love for women the ultimate retro car, stunning strikes
Euler’s reputation for loving female users has a long history. In the past, from product to marketing, Euler has closely followed the inner demands of users in every link, striving to meet their deep expectations. 
At the product level, from model naming, styling, color selection, configuration choices, etc., each model is based on the true preferences of female consumers, and strives to create exclusive products that solve the pain points of women’s cars. At the marketing level, we launched a series of heart-warming activities for female users, such as the “Goddess City Life Illustrated Book” event, allowing female car owners to show off their “life circle”; inviting female car owners to appreciate the beauty of cheongsam in Shanghai and share the retro style of Hong Kong makeup in Guangzhou Classic; at the Beijing Auto Show, confessed to female users and received enthusiastic responses from car owners, etc. Euler continued to touch new generations of users with sincerity and warmth, allowing users to participate and generate emotional resonance. Euler, who loves female users so much, has recently had a new action on the product side. A brand new retro princess car is amazingly struck, with a smart and elegant streamlined style, which can instantly bring users back to the 1930s and 1940s. In the eternal age. The family-oriented design language follows the consistent characteristic of satisfying women’s “pleasant self” and expresses the love of women to the extreme. Euler’s new retro model is not a replica but a tribute to an era In Europe in the 1930s and 1940s, streamlined design swept the entire design field, from lipsticks, water bottles, refrigerators, vacuum cleaners to cars and airplanes. This style can be seen everywhere. As far as the automotive field is concerned, designers use aerodynamics The concept of learning was introduced into cars, and streamlined cars came into being. From American Chrysler, American Ford, Fiat, Citroen to FAW-Volkswagen, streamlined cars have become a beautiful landscape of that era. People love this design because of the deep feeling of the times in their hearts: this style brings people a sense of hope and future. After further evolution, it has become synonymous with elegance and nobility, an identity and cultural symbol. Chrysler crown Imperial (Imperial Crown) 1948 Volvo Amazon 1959 Chrysler Imperial 1951 Today, all kinds of retro elements such as Hanfu and Hong Kong style have been sought after and loved by people again, which strongly shows that fashion is a kind of reincarnation, the trend is perishable, the style is forever, and the fashion that can withstand the test of eternal time is the real fashion. . In the automotive industry full of industry, when many car companies are still pursuing speed and passion, Euler has keenly discerned the inner demands of users, conforms to the trend, and timely launches this “princess” that reproduces the cultural genes of an era. “Car”, as the cultural leader of the retro wave, has completed the most beautiful tribute to that eternal era. Euler’s new retro models accurately cater to the needs of the new generation Where there is user demand, Euler is there. Facing the rise of the retro wave in other fields, Euler took advantage of the trend to launch a new retro model, which accurately “hit” the hearts of many netizens. In the Jingdong live broadcast room on April 10, when Yu Fei, general manager of Euler brand marketing announced that the new car is called “Time Shuttle”, which will be unveiled at the Shanghai Auto Show, and the silhouette of the new car was revealed, many netizens called “amazing” online! At the moment when “‘she’ becomes the new consumer, and those who get’her’ win the world”, Euler has been working hard to make “she” smoothly move forward on the road of “pleasing oneself”. The new car launched this time undoubtedly continues this value choice. The naming rights of the new car are completely left to women! At present, the new car is being “named and co-created”. The princesses go to the Oula APP and official channels to participate in the name voting. There are plenty of prizes waiting for you!
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