False advertising: If you don’t handle it, you will violate the law

After being discovered false advertising, many artists have apologized to the public. But so far, no one has been prosecuted according to the provisions of the law.
Today, due to the increasing demand for entertainment, many people know about Youtube, Facebook, Tiktok… Taking advantage of that opportunity, many brands are willing to pay celebrities to help them advertise. When becoming the face of one or several brands, the artist will receive a large amount of money. Perhaps also because that profit has made many people of the public “easy” when accepting product promotions, despite the unpredictable consequences that may happen to fans.

Among them, there are many artists promoting products that they have never used themselves. And only after being discovered and exposed in front of the public, did the artist officially have an apology with explanations for his own wrong. Artist Quyen Linh, who used to advertise, claims that the product he is introducing is 70 times better than normal curcumin – the function is not listed in the advertising certificate issued by the Food Safety Authority. , expressed regret: “The recent advertising incident is a profound lesson for me after more than 20 years of doing art. I apologize to the audience for my lack of restraint. This is a lesson for me to learn from. I have never advertised a product that is not from a clear source.” Or recently, People’s Artist Hong Van posted on his personal Facebook page an apology to the audience for advertising low-quality products: “Van would like to bow her head to apologize for failing to check the credibility and method of sales of the product advertised. As an artist who receives a lot of love and support and trust from the public. Van deeply regrets not being fully aware of his responsibilities. Van apologizes for acting recklessly.” Along with that are the explanations: “Before receiving the advertisement, Van reviewed the business license and qualified product certificate from the Health Department. However, the promotional video makes consumers misunderstand about drugs and functional foods, making the audience angry. Not only Quyen Linh and Hong Van, but in fact, many other artists have also been accused of false advertising but have remained silent so far. Surely people still can’t forget the “11 billion dong of fake cosmetics” case from a distribution company that happened in 2017. Many artists were condemned by netizens for abetting fraud and taking advantage of trust. fan love. And there are many other controversies of the artist world related to the introduction of poor quality products that took place in the past but not a single artist was dealt with. It is the lack of strict handling that has led to the current state of rampant advertising, out of control. It is normal for artists to sign advertising contracts with brands and businesses to advertise products, goods and services. It is a legitimate and legitimate source of income for artists. However, participating in the advertising market, artists need to learn the legal regulations. When an artist falsely advertises and deceives consumers, it is a wrongdoing, violating the law because of the risk of adverse effects on health, life and economic damage to those who have trust them. Artists must also be equal before the law like other citizens. This means that it must be handled in accordance with current law. With the public apology of some artists, it partly received sympathy from the public. But many people think that it is necessary to punish in accordance with the law to be a deterrent. Because the products that artists advertise falsely are things that directly affect human health that can be dangerous at any time. It’s not that the artist who made a mistake is allowed to let it go after publicly apologizing. According to Article 50, Decree No. 38/2021/ND-CP of the Government, effective from June 1, violations of regulations on drug advertising can be fined up to 40 million VND. Even the violator may be prosecuted for penal liability, if causing damage must pay compensation according to the provisions of law. Recently, the Ministry of Culture, Sports and Tourism has also asked leaders of agencies managing artists and actors (public and non-public) to strengthen the dissemination of legal regulations and orientations for the contingent of artists and actors. belonging to the unit to raise awareness, responsibility and reputation of themselves to the community and society; have regulations on management and handling of responsibility for cases of violations. Public opinion is still waiting for the results of inspection and handling by relevant authorities for acts showing signs of taking advantage of fame to deceive, abetting the bad guys to deceive consumers, avoiding the situation. “beat the drums with the drumsticks”.