Home Tech Fresh social data feeds back the government. Meituan released the country’s first...

Fresh social data feeds back the government. Meituan released the country’s first digital platform for life services in the government affairs field in Shanghai, a new addition to urban digital governance


A small shop is the capillary of a city’s economic activities. A small shop full of smoke and fire carries everyone’s “micro happiness”, and it is the sense that everyone gets from this city.

Are the small shops in each area prosperous, and are the fireworks strong? In the past, city managers could only understand through coarse-grained statistics or organizing on-site visits. Now, through the “Small Store Index” module of the “Meituan City Digital Signs System”, city managers can clearly perceive At present-in Huangpu, Putuo and other areas, the index of small shops in supermarket convenience, fresh fruit, snacks and catering is more than 60% higher than other districts; while small shops in the leisure and entertainment field are the top three fastest-growing districts They are Chongming, Qingpu and Baoshan, which demonstrate the huge growth potential of urban economic development.

A good life in the city is a huge proposition. It is closely related to everyone living in the city. It is more than a small shop, a breakfast full of vitality and within reach, a shared bicycle that is convenient for green travel, and even home. The parks at the gates and the activities held by urban commercial bodies are all microscopic components of the nerve endings of a good life. If the fresh social data can feed back to the government, it will become a new supplement to the digital governance of the market.

On June 10, Shanghai City Operation Digital Sign 1.0 was officially launched. Just today, Meituan and the Shanghai Institute of Digital Governance released in Shanghai the country’s first digital platform for life services in the field of government affairs-“Meituan City Digital Sign System”, which will be connected to the “Shanghai City Operation Digital Sign System” “Based on Meituan’s consumption, evaluation data and practice accumulation in the field of life services, through observation of urban consumption such as catering and entertainment, as well as life service modules such as the operation of small stores, it empowers city operation and management and helps create a quality life.

The fastest data update can be synchronized with the real scene in real time

The “Meituan City Better Life Digital Sign System” released this time is based on Meituan’s practice in the field of life services under the guidance and help of the Shanghai Urban Transport Center, and draws on the experience of the Urban Transport Center in the field of digital governance of super large cities. , Which took more than a year to explore together.

In terms of coverage, the digital signs of a good life in the city cover more than 200 sub-categories in 6 categories, including food, lodging, travel, shopping, and entertainment; at the level of consumption scenarios, search, browse, order, and evaluation form complete consumption. Closed-loop windows, through the supply-demand relationship model, build a healthy supply-demand ecology; at the geographic level, it can be refined to streets and business circles, and run through the various units of urban management vertically, achieving macroscopic view, manageable at the end, and breaking barriers horizontally through inter-regional comparison And mobile insights to help fine-tune urban governance. At present, the data update on the system can be synchronized with the real scene in real time at the fastest.

Meituan Bicycle, the most familiar to Shanghai citizens, converts the number of kilometers that citizens ride on shared bicycles daily into actual figures for reducing carbon emissions in the “Bicycle Riding Heat Map” module. The reporter saw that in the data released on the day of release, the number of kilometers that Shanghai citizens rode on a bicycle that day, if converted into a private car trip, is equivalent to replacing about 160,000 trips with a private car, and the calories consumed by cycling is equal to about 240,000. The calories of a burger or 1.46 million xiaolongbao.

Not only that, the data in the field of transportation capacity distribution provides an effective reference for city managers to solve the “last mile” of citizens’ travel. Li Jiao, head of big data products at Meituan City, gave an example. When a company launches shared bicycles, it may place 8 cars at exit 1 of a certain subway station and 2 cars at exit 2 according to the traffic volume. Changes in the weather and an important meeting may change the use of shared bicycles. With the help of government public data and open resources, shared bicycles will become more “smart”, which will be based on passenger flow at rail stations, weather changes, etc. The data adjusts the number of vehicles delivered. Citizens’ evaluation of public service places can also become an important reference for city managers to improve their management level. The reporter saw that the “Resident Evaluation” module in the “Meituan Digital Signs System for a Better Life in Cities” is to analyze the natural evaluations of users on the POI pages of urban public services such as parks and stadiums collected by Meituan to encourage citizens to actively participate. Urban governance practices the concept of “People’s Cities and People’s Construction” to highlight the temperature of the city. Taking the park as an example, the evaluation can help the park learn about the inadequacies in fee admission, service management level, park facilities richness, environmental beauty, convenience facilities perfection, transportation convenience, etc., and provide reference for its refined construction and operation . In addition, Meituan takes advantage of the full business chain coverage of the life service industry of “food, lodging, travel, shopping and entertainment”. Through comprehensive and detailed data, it can not only fully present the development of the regional life service industry, but also provide a window for research in sub-fields. Taking catering as an example, in addition to understanding the overall consumption situation of the catering industry, research can also be carried out by subdividing catering categories such as hot pot, coffee, and milk tea. The “Meituan City Better Life Digital Sign System” also refers to the “Excavator Index” in the industrial field, and uses the Milk Tea Index, Coffee Index and other popular specialties in cities. The data shows that Shanghai’s coffee consumption index is 2.4 times that of 35 cities (30 provincial capitals/municipalities + 5 cities specifically designated in the national plan). Empowering city operation and management with fresh enterprise data This year, Shanghai issued opinions on comprehensively advancing the digital transformation of Shanghai’s city, and proposed strengthening system integration and overall improvement. According to Xu Huili, deputy director of the General Office of the Municipal Government and director of the Municipal Urban Transport Center, the digitalization of life and the digitalization of governance are both important parts of the digital transformation of cities, and through the exploration of professional fields, fresh enterprise data can empower city operation and management , Repeating the needs of urban citizens in daily life, has become a new force in the operation of the “one network unified management” of cities. Today, Meituan also demonstrated other explorations in the field of life services. For example, based on Meituan’s consumer review data, we will promote social co-governance of food safety. Meituan has more than 1,000 engineers working on AI, and has applied technological innovations to back kitchen monitoring, warehouse temperature control, food seal recognition, intelligent meal cabinets, unmanned delivery vehicles, and other scenarios. Support the upgrading of products and services in the field of life services through the digitalization of the offline economy. Through industrial cooperation, the further exploration of innovative solutions for food safety technology is also what Meituan has been exploring in recent years. Last year, Meituan launched the first food safety technology innovation platform activity, soliciting food safety technology innovation solutions for the whole society in warehousing, cooking and processing, takeaway delivery, dine-in dining, etc., and mobilizing more people to care about and participate in food safety governance and Industry sustainability work. “Food safety work is not just a business for an enterprise, but also requires the extensive participation of all sectors of society and all stakeholders, co-governance and sharing. Food safety work is not something that can be accomplished overnight. It is more reflected in daily food safety risk monitoring, In terms of evaluation and management,” the relevant person in charge of Meituan introduced, “Meituan has also been exploring to link industry partners to jointly sum up and precipitate good food safety management experience, and form standards and norms that the industry abides by.” “One of the basic elements of Shanghai’s urban operation’One Network Management’ is to use real-time online data to help city managers observe the society, perceive needs, and cognitive laws, so as to better meet the needs of the masses and solve problems efficiently.” Xu Huili said, After Meituan’s exploration in the life service industry is empowered by the urban transportation system, it will effectively help city managers find problems in a more timely and accurate manner, connect needs, study the situation, prevent risks, and accumulate more energy for good governance in big cities. Author: Xu Jinghui Editor: Zhang Tianchi *Wenhui exclusive manuscript, please indicate the source for reprinting