The French fashion house creates fashion accessories for gym sessions with prices from 325 USD.
In February, Hermès released a video introducing the company’s new direction and sports-linked fashion products called HermèsFit. According to the French fashion house, each design in the collection brings a radiant look to the user, agility, elegance and creates its own style in sports practice.
Products on sale include resistance bands, leather boxing gloves, small personal bags, sneakers and especially the brand’s iconic silk scarf with its signature orange color scheme and classic horse. . 
Hermès sells sports accessories. Photo: Hermes. All designs have a price range of 325-1,300 USD and were officially displayed at the HermèsFit showcase in Chengdu (China) on May 19. The event took place with the appearance of fashionistas and fashion editors. The scene is staged like a sports gym and guests will be able to participate in activities throughout the program to experience the brand’s new products. According to the Luxury Daily In 2020, facing the Covid-19 epidemic, brands have to think of new directions for product lines by approaching closer to consumers, emphasizing convenience in daily activities. Hermès is no exception, and HermèsFit is a way for the brand to attract new customers who love exercise and support fashion products at low prices. Many people expressed their interest in the new designs of the French fashion house: “I was able to buy Hermès products. Sneakers, bracelets or handbags that are both fashionable and functional when I take them out. do excerise”. 
The display space of HermèsFit products is designed like a gym. Photo: @sherry_chen.
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