“Are you there? Give me a stab.”
“Sorry, I don’t play Pinduoduo.”
“That’s even better. New users cut a lot, go to the next one, and it can be done in one minute.”
…
Similar conversations are frequently staged in the WeChat dialog box, which makes people feel tired. It seems that everyone can not escape the “bargaining shadow” of Pinduoduo. Pinduoduo, which “swept the market outside the Fifth Ring Road”, relied on extremely low-cost product strategies and social fission gameplay. It only took three years to catch up with Jingdong, which has been in business for 20 years in annual sales and market value, and successfully entered the United States. Starck goes public.
It is also the taste of the social fission spreading method based on bargaining that makes Pinduoduo even more unscrupulous. With the exponential increase in the number of Pinduoduo users, in order to expand new users, its bargaining methods are becoming more and more routine. This result directly caused the public to complain about Pinduoduo’s routines. So, have you ever been fooled by Pinduoduo’s routines?
The facts are in front of us, bargaining is a routine
Pinduoduo’s bargaining is mainly divided into two types-getting free in kind and getting cash every day. The process is basically the same: A sees the goods that can be obtained for free or the cash that can be received in the station, and the progress bar shows more than 99% after a meal. If you want to bargain again, you need to invite friends to help on WeChat. At this time, A sends the bargaining link to several or even dozens of people such as B, C, D, E, etc. for help. After other people helped to bargain, they found that they could take advantage of it, so they also joined the ranks of bargaining for free. Such a fission form naturally makes Pinduoduo more and more users.
But the reality is that today’s Pinduoduo just wants to fission, but does not give the corresponding “carrots.” For example, a certain self-media person conducted an experiment and invited more than 500 friends to help him with a knife. However, more than 500 chances of lottery draws have never been able to cut the final cut. There is a blogger who does not believe in evil on the Internet. He said that he was really successful. He mobilized more than 7,000 fans and got a game console at bargain. But how can a normal person have 7,000 friends? The so-called free cash collection and withdrawal are just plain words.
Netizens who have good deeds also summed up the essence of the routine: when you are still short of a penny withdrawing, the penny is divided into 10 1 cents. When you have worked so hard to collect 9% of the money, and the last 1% of the money is missing, the withdrawal rules have changed again:
Tell you to pull a person to give you 1 gold coin, collect 10 gold coins to withdraw. When you wear out your mouth and collect 9 gold coins, it splits 1 gold coin into 10 pieces of 0.1 gold coins… After entering an infinite loop, you give up on your own initiative, so it won’t work anymore. It.
Facts speak louder than words, and Pinduoduo’s bargaining is indeed just a routine.
Pinduoduo is a bit too much behind the psychology of the prospect
Why do people know that Pinduoduo’s bargaining is a routine, and people still enjoy it? According to the simplest principle, Pinduoduo makes full use of the free “magic”. In the marketing activities of Pinduoduo, the word “free” has always occupied the C position, because this is the copywriting that attracts the most attention. In order to “have a chance to get it for free”, people are naturally attracted and greatly increase Pinduoduo’s click conversion rate.
From another point of view, Pinduoduo’s bargaining also has obvious “fanning” characteristics. In the book “Game Changes the World”, the author puts forward the four elements of the game: goals, rules, feedback, and voluntary participation. And Pinduoduo’s bargaining routine is similar. In addition to voluntary participation, Pinduoduo’s bargaining target is very clear. Because the progress bar for bargaining activities starts directly from 99% or higher, making people feel that the goal can be easily achieved. The rules are naturally very clear-the more people you invite to bargain, the closer you are to free money.
In terms of feedback mechanism, there are more routines. A very simple example is that every time people invite someone to help bargain, the progress bar goes a little bit. And with the help of words such as “just bad” and “about to be cut”, people are even more stimulating to invite users. It is worth noting that there is a time limit for bargaining, which makes it extremely urgent to invite users. After all, if you don’t continue to invite, the previous efforts will be in vain, and you can only continue to invite.
It can be seen that Pinduoduo accurately captures the user’s psychology. But it seemed a bit too much to only grasp the psychology without giving the corresponding reward.
Pinduoduo urgently needs change under much criticism
Pinduoduo’s bargaining routines have been criticized and even aroused public outrage. For example, Shanghai lawyer Liu Yuhang took Pinduoduo to court after he caught the routine. He believes that when Pinduoduo provides network services, it is suspected of violating the principle of good faith, using false data, concealing rules, and taking advantage of human weakness to allow consumers to complete various tasks set by Pinduoduo and purchase paid services, only to increase the activity of its APP. Statistics and income have constituted fraud and seriously affected the social atmosphere.
In addition, you can see the complaints of a large number of netizens by simply searching the online bargaining activities of Pinduoduo. It can be said that the practice of Pinduoduo has become less and less attractive. If Pinduoduo still uses such a routine to pull new ones, it will only make its own path narrower and narrower. For this reason, Pinduoduo urgently needs to change and find a real balance between bargaining and people’s interests. (New Discovery of Science and Technology Constantine/Text)
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