On the afternoon of April 22, the press conference and launching ceremony of “Prosperity·China-“Dacheng Market” Cup Chinese Clothing Design Competition, “Chishangjin” Cup Chinese Hanfu Design Competition” was grandly held in Beijing Hotel.
Du Yuzhou, former president of China National Textile and Apparel Council; Xia Lingmin, vice president of China National Textile and Apparel Council; Jing Xiaomin, vice president and foreign propaganda expert of Wuzhou Communication Publishing House; Ni Yangsheng, executive vice president of China Textile and Apparel Education Association; Chinese fashion designer Yang Jian, Vice Chairman of the Association, Li Dangqi, Chairman of the Seventh Council of the China Fashion Designers Association and Professor of the Academy of Fine Arts of Tsinghua University, Qian Jin, General Counsel of the “Sheng Shi·China” Series Design Competition and Chairman of China Textile Network Technology Co., Ltd., Zhu Guoxue, Secretary General of China Textile Industry Enterprise Management Association, Yu Minjing, Executive Vice President of China Textile Photography Association and Vice President of Circulation Branch of China Textile Federation, Xu Feng, Deputy Director of News Center of China Textile Federation and President of “Textile and Apparel Weekly” magazine Leaders from the National Industry Association; Yang Shuqiong, President of the Sichuan Apparel (Apparel) Industry Association, Huang Zhitai, Deputy Governor of the People’s Government of Jinniu District, Chengdu, Mr. Zhong Yu, Secretary of the Party Committee and Director of the Market Development Service Center of Jinniu District, Chengdu, Jinniu District Commercial Bureau Deputy Director Zhou Qiwei, Deputy Director of the International Trade Function Zone Management Committee Che Yang, Deputy Director of the District Market Development Service Center Tang Hong, Vice President of China Self-employed Workers Association, Chairman of Chengdu Jiarun Real Estate Group Chen Xiande, Chengdu Jiarun Real Estate Group Luo Jinsheng, Vice President and General Manager of Dacheng Market, Zhou Mei, General Manager of Chishang Jin Commercial Management Co., Ltd., Hu Guangjun, Heir of Shu Brocade, Zhao Chongyan, Heir of Shu Embroidery and Researcher of Shu Embroidery Innovation Design Center, and other leading guests from Sichuan Province and Chengdu; famous artists, “Golden Top Award” winner of China’s fashion design award Zhang Zhaoda, Beijing Institute of Fashion Technology, Dean Wang Yongjin, “Golden Top Award” award-winning designer Wang Yutao, Beijing Institute of Fashion Technology, China Top Ten Fashion designer Chu Yan, famous writer Cui Manli and other guests from the cultural and fashion industry, as well as more than 20 news media participated in the event.
(Host Xie Qing)
The press conference and launching ceremony are guided by China Textile Industry Federation, China Textile Industry Enterprise Management Association, China Textile Industry Federation Circulation Branch, China Fashion Designers Association, China Textile and Apparel Education Society, Chengdu Jinniu District People’s Government, Chengdu Jiarun Sponsored by Real Estate Group, sponsored by “Textile and Apparel Weekly” Magazine, Chengdu Dacheng Market Management Co., Ltd., Chengdu Chishang Jin Commercial Management Co., Ltd., China Textile Photography Association, and supported by Sichuan Apparel (Apparel) Industry Association. The event was hosted by Xie Qing, executive vice president of China Textile Industry Enterprise Management Association and vice president of China Textile Federation Circulation Branch.
Tribute to Prosperity China
A new milestone in the renaissance of national culture
In recent years, the country has attached great importance to the inheritance and innovation of excellent national culture. Clothing and apparel have become an important carrier of cultural power and cultural rejuvenation. The Chinese apparel industry has regarded the inheritance and innovation of national culture, the integration and development of traditional clothing culture and modern fashion as its own responsibility. .
In this context, “Prosperity·China-“Dacheng Market” Cup Chinese Clothing Design Competition, “Chishangjin” Cup Chinese Hanfu Design Competition” came into being, aiming to pass on the cultural heritage and artistic innovation of Chinese traditional costumes. Show the style of China’s new era.
Chen Xiande said that a cultural power is a historic opportunity of a lifetime for every Chinese company and individual. In the current era of building a modern and powerful socialist country in the new era, the younger generation is rewriting the pattern and development of China’s fashion industry. Based on the high-quality development of the lotus pond business district, Dacheng Market focuses on original design and Han culture, and strives to perfectly combine traditional cultural elements with a new generation of fashionable consumer lifestyles. “Prosperity China” series of events uphold the cultural mission and industrial opportunities given by the new era, revive, innovate and make breakthroughs in traditional Chinese clothing culture, and strive to let the public re-understand the cultural confidence and pride brought by traditional culture and clothing aesthetics.
(Chen Xiande)
Huang Zhitai said that in recent years, Jinniu District has actively seized the opportunities for the construction and development of the Chengdu-Chongqing dual-city economic circle, relying on the lotus pond market to build a southwest advanced custom headquarters base, original design trading center, fashion publishing center, Sichuan style clothing cultural exchange center, etc. The fashion industry platform fosters and forms a fashion industry ecosystem with “design, research, development and sales in Jinniu, and manufacturing in the surrounding areas”. In the next step, Jinniu District will continue to use an open concept, an inclusive attitude, and pragmatic services to help the market and enterprises develop faster and better, and effectively promote the high-quality development of the fashion culture industry.
(Huang Zhitai)
Xia Lingmin said that the main purpose of holding the Prosperity Chinese Hanfu Chinese Clothing Design Competition is to vigorously promote the culture of national costumes, enhance cultural self-confidence, and strengthen consumers’ awareness of national brand clothing culture; select and train young design talents to let young designers more It draws nourishment from traditional clothing culture, organically integrates the beauty of traditional culture with the beauty of modern fashion, and continuously enriches the oriental aesthetics in the era of globalization. At the same time, the Prosperity China series of competitions have very important practical significance for promoting Chinese design of Chinese brands to go global, enhancing the international influence of Chinese apparel brands, and winning the recognition and favor of domestic and foreign consumers.
(Xia Lingmin)
There must be new actions in the new era, and a new pattern in the new era. In the future, China’s textile and apparel industry should establish fashion standards based on oriental aesthetic values and rooted in traditional Chinese culture. Through the deep integration of traditional clothing culture with contemporary fashion design and contemporary lifestyle, it will give traditional clothing culture the vitality of sustainable development. .
Subsequently, Yu Minjing gave an introduction to the event on the concept of the event, the content of the event, the presentation of the event, and cultural communication. It is reported that the “Dacheng Market” Cup China Chinese Clothing Design Competition is themed with “rituals”. Through the integration and innovation of modernity and tradition, culture and art, it is hoped that designers will create modern Chinese dresses that can show the characteristics of Chinese culture and show contemporary Chinese people. The spirit of the times and the traditional charm of Chinese culture. The finals will be located in the capital, Beijing, to show the world the glory of Chinese costumes.
(Yu Minjing)
The “Chishang Jin” Cup Hanfu Design Competition has the theme of “Wind·Rhyme”, and is committed to combining Han culture with modern fashion, combining traditional craftsmanship with modern consumption concepts, and enhancing the market value of the Hanfu industry. The competition will successively launch a series of activities such as network activities, photography exhibitions, and style shooting, extending to related areas of the development of the Hanfu industry. The finals will be held in Chengdu Chishangjin•Silk Road Hanfu International Fashion Week in September this year.
Build a new height for the apparel culture industry
“China (Chengdu) Hanfu Characteristic Block” settled in “Chishang Jin”
Focusing on Hanfu and Huafu, focusing on the cultural rejuvenation, innovation and breakthrough of traditional Chinese clothing is the foundation of the “Prosperous China” series of events. In recent years, under the nourishment of a long-standing regional culture, from the lotus pond market to the establishment of the “Chishang Jin” Hanfu Industrial Cultural District, the Hanfu industry in Chengdu has formed a complete industrial chain from R&D, design, production, sales, and logistics. The reconstruction of form, format, ecology, and style will create a symbiosis and win-win urban-level fashion apparel industry ecosystem.
In order to better promote the inheritance and innovation of Chinese national costume culture and accelerate the integration and development of traditional costume culture and clothing industry, after research and decision, the Circulation Branch of China Textile Industry Federation officially awarded Chengdu Hehuachi “Chishang Brocade” “China (Chengdu)” “Hanfu Characteristic Block” title. In the future, it will further assist the inheritance and development of national culture, combine traditional culture with modern consumption concepts, and enhance the market value of the Hanfu industry.
Subsequently, Du Yuzhou, former chairman of China National Textile and Apparel Council, Xia Lingmin, vice chairman of China National Textile and Apparel Council, Ni Yangsheng, executive vice chairman of China Textile and Apparel Education Society, Yang Jian, vice chairman of China Fashion Designers Association, and people of Jinniu District, Chengdu Huang Zhitai, Deputy Governor of the Government; Yang Shuqiong, President of Sichuan Apparel (Apparel) Industry Association; Chen Xiande, Chairman of Chengdu Jiarun Real Estate Group; Zhong Yu, Party Secretary and Director of Chengdu Jinniu District Market Development Service Center; Under the witness of Director Che Yang, the “Prosperity China” series of events was officially launched.
With the official launch of the event, a seminar entitled “Creativity, Craftsmanship, Charm and Charm-Chinese Apparel Culture Theme Seminar” was held concurrently to provide theoretical support and useful exploration for the event from the height of the development of clothing and cultural industries.
The prosperity of the culture leads to the prosperity of the country, and the strong culture leads to the strong nation. The excellent Chinese traditional culture contains many cultural genes that transcend time and space, cross countries, have contemporary value, and are full of eternal charm. The “Prosperous China” series of events focuses on the excavation and re-creation of traditional Chinese national costume culture, and is committed to enhancing the future generations’ in-depth knowledge and cultural confidence in traditional Chinese culture, allowing traditional culture and fashion industry to coexist and create a new Chinese clothing cultural industry New Heights.
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