Tommy Hilfiger announced that Korean-American artist and producer Jay Park is TOMMY JEANS brand ambassador for the campaign ‘Music Takes Us Further’ in Spring 2021.
Tommy Hilfiger announced that Korean-American artist and producer Jay Park is TOMMY JEANS brand ambassador for the campaign “Music Takes Us Further” in Spring 2021.
The campaign “Music Takes Us Further” of TOMMY JEANS in Spring 2021 is based on the longstanding musical heritage of the brand. The campaign is brought to life by a combination of creative talents including musicians like Jay Park, poets and activists from many different walks of life. Each person shares their unique perspectives on using music to foster social change, inspiring fans to build a sustainable future with the message “Wastes Nothing and Welcomes All”. 
The collection TOMMY JEANS Spring 2021 brings a modern and powerful change in the classical style. To continue the brand’s ambitious sustainability mission, high-tech innovations create materials that are ever more sustainable. Since then Tommy has introduced 100% recycled denim fabric created using an innovative technique to blend bed sheets with other recycled cotton materials, far exceeding the usual average of 30% cotton. Recycling. Water-saving treatment technology helps Tommy save up to 50 liters of water per garment compared to similar denim types. 
TOMMY JEANS is Tommy Hilfiger’s youth fashion brand, inspired by the simple and modern classic American style denim. 
Perform: Tuan Anh
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