Luxury products Make in Vietnam: Ballpoint pens, fountain pens cost 20 million VND/piece

Vietnamese ballpoint pens and fountain pens were first sold for millions, even tens of millions of dong. Can Vietnamese handicrafts enter the luxury goods market?
The dream of Make in Vietnam is passed down from father to son

BluSaigon is one of the most impressive projects and has successfully raised capital at the TV show Shark Tank – Billion dollar deal. The CEO and founder of this project is Ton Nu Xuan Quyen – the daughter of businessman Ton Thanh Nghia – “tycoon” in the industry of exporting buttons made of shells and pearls. Since 1997, irrigation engineer Ton Thanh Nghia and 6 workers have diligently cut each shell in a loft in Phu Nhuan district, Saigon. That was the time Mr. Nghia started Ton Van button company. Today, each button – Ton Van’s product has become a delicate accessory attached to the fashion outfits of the world’s leading fashion houses Dior, Escada, Ralph Lauren… Entrepreneur Ton Thanh Nghia – founder of Ton Van, button brand Make in Vietnam. In 25 years of starting a business, Mr. Nghia has always been concerned about introducing and giving friends and international partners a true Vietnamese gift. With the available advantages from the processing of snail shells, Mr. Nghia has created unique items from this natural product. He has gradually researched and made pens from seashells, snail shells, and pearls, and it was not until last year that he made a satisfactory product. Products of Ton Van and BluSaigon are made with natural materials such as abalone shells, pearls, and snail shells. Following his father’s wishes, Nghia’s daughter Ton Nu Xuan Quyen was the one who brought those handmade products to the world. These unique items are sold under a new brand, BluSaigon. This is a company specializing in creating unique handicrafts and fine arts products to bring the beauty of Vietnamese handicrafts to the world. Ballpoint pens and fountain pens cost VND 20 million BluSaigon’s products are all handcrafted items, skillfully crafted by hand. They are made based on natural ingredients from all over the world such as New Zealand abalone shell, Australian abalone, Chilean abalone, green turban snail, black pearl, white, yellow, pink pearl, .. ., gold, silver, resin, buffalo horn and high quality ebony. This is the main raw material for this Make in Vietnam company to create high-quality handicrafts and fine arts with high creativity such as ballpoint pens, fountain pens or jewelry such as earrings and necklaces. . The process of making a luxury pen Make in Vietnam. Among these products, the most special are still pens made from pearl shell, lacquer and rustic (wooden case) pens. Depending on the material, BluSaigon’s ballpoint pens are priced from 1.2-3 million VND. With the line of ink pens, the common price of this product line is about 6-7 million VND. In particular, the platinum-plated New Zealand abalone Urushi lacquer ballpoint pen is priced at up to VND 15 million/piece. In addition to high-end pens, BluSaigon also has jewelry product lines such as earrings, necklaces made of abalone shells, pearls with prices from 600,000 – 1.8 million. These Make in Vietnam pens cost millions, even tens of millions of dong. According to CEO and founder Ton Nu Xuan Quyen, the most expensive pen that BluSaigon makes costs up to 20 million VND/piece. Explaining this somewhat luxurious price, she said that each screw on the pen is unique, so all products are different and unique. By making these products BluSaigon will be able to preserve the thousand-year-old Vietnamese art of mosaic. BluSaigon’s 2020 sales are about 3 billion VND, profit is at 20%. The company now has a website, sells through Amazon, Indiegogo and has received quite positive feedback, CEO Ton Nu Xuan Quyen shared. A finished pen costs up to 20 million VND. The world luxury goods market is now worth $400 billion. BluSaigon is following the path of luxury brands like Mont Blanc to bring Vietnamese products to the world. Founder Ton Nu Xuan Quyen’s wish is to turn her products into a national gift of Vietnam. She also hopes that in the future the high-end products of this brand can become a souvenir that we give to our children and grandchildren.