With many nutritional benefits and great consumption demand, popcorn is believed to be a ‘gold mine’ that is creating many business models worth millions of dollars.
In recent years, keywords like “eat clean”, “organic”, “healthy food” … have become the top popular search among consumers. Moreover, popcorn, popcorn has long been a favorite dish suitable for everyone, from children to adults, especially favorite.
In the high-end consumer segment, popcorn is being evaluated by nutritionists as a food containing many healthy micronutrients. According to research by the American Chemical Society, antioxidants called polyphenols are concentrated in popcorn avocado much more than in other vegetables and fruits. Specifically, corn contains low calorie, high fiber content, good for the digestive system and heart; The content of antioxidants, protein, phosphorus, iron is much higher than that of other vegetables. Popcorn also has fiber and it is the only snack made from 100% whole grains. Whole grains are a good range of foods because they are packed with antioxidants Nutritionists put avocado popcorn at the top of the list of nutrient-dense foods. Unlike most other snack products that contain only a relatively small amount of nutrients while being high in calories, popcorn is the opposite. With these preeminent features, popcorn is emphasized as a nutritional “gold mine”. That makes this junk food market a money-making business model in the world with many million-dollar startups. Typically the company Kernel King of Bric Simpson (USA) specializes in providing popcorn flaps to cinemas, on average, they sell 150,000 boxes per month globally. Not stopping there, Bric Simpson also ambitious to continue developing the Kernel King-branded lid as popular as a bag of popcorn in all cinemas around the world. In fact, popcorn is a fast and convenient food that everyone can bring to the theater. Even eating popcorn has become an indispensable habit when going to the cinema. However, this dish contributes a small amount of profit, accounting for nearly 40% of global cinema revenue. To find the best products, consumers compare brands and varieties and choose the lowest calorie, low fat, and salt type. In Vietnam, the popcorn market has recently exploded in many business models and types from large to small. But many brands also invest in this model. In particular, the brand ProperCorn Vietnam with the image of the cute and cheerful red-nosed clown of Funny Group Joint Stock Company is quietly occupying the market more and more clearly and strongly. The representative of this label said that the company has actively researched and kept pace with the world trend, amid the market disturbed by many poor quality products. This brand focuses on the segment of clean agricultural products, ensuring high quality standard input materials: imported non-GMO corn (NON-GMO), additives and spices such as butter. 100% imported oil, caramel, cheese … ProperCorn Vietnam is covering the market at a high speed through a full range of wholesale, retail and e-commerce channels. In particular, the wholesale channel is thriving in Hanoi, Hai Phong, and Quang Ninh with large numbers; ProperCorn Vietnam’s packaged products retail has more than 300 locations on shelves at supermarkets, convenience stores, outdoor cinema, cafes, milk tea, lemon tea, bubble yogurt … . E-commerce channel alone is effectively deployed through ProperCorn Shop applications at Shopee, Tiki, Lazada, food ordering applications at Now Food, Grabfood … Mushroom-shaped blast corn is widely sold in supermarkets in small packages for consumers to choose from home to process according to their taste. Few people know that the key to Funny Group most confident is that the raw material for imported popcorn is entirely non-GM corn of the No. 1 agricultural export company in the US. This company is also a reputable supplier in the Vietnamese market for safe corn imported directly from the market with the most stringent standards in the world, the US. When returning to Vietnam, this material is also certified by the Institute of Agricultural Genetics and ensures all distribution conditions in the domestic market (although foreign suppliers claim that corn kernels are used to explode. The popcorn is from non-genetically engineered primitive corn, also known as non-GM maize). Currently, this company is providing two lines of mushroom-shaped and butterfly-shaped popcorn popcorn to the market. The focal points in Hanoi, Ho Chi Minh City and other provinces distribute raw materials to agent systems at all levels, movie theaters, manufacturers, large and small. Although it is a nutritious agricultural product and easy to trade in, the absorption effectiveness of this snack product depends a lot on the preparation and quality of the ingredients attached. “The popcorn will provide the maximum nutritional content when properly processed and the accompanying ingredients meet the standards from quality, taste and color. The brand will be welcomed and remembered by customers if the product ensures those factors ”, said a representative of Funny Group.
You must log in to post a comment.