Following the trajectory of the six months since Mitsubishi officially released its mid-term plan last year, it can be seen that the new Atuco jointly released with Guangzhou Automobile Group today is the first step in Mitsubishi’s counterattack.

When Mitsubishi, who has always been a master of internal combustion engine technology, suddenly throws out a new energy vehicle with GAC, and shoots it in front of everyone, people still can’t help but sigh that the times have changed.

On April 19th, the 19th Shanghai International Automobile Industry Exhibition opened. GAC Mitsubishi General Manager Yimu Yashi released the Chinese and English name of a new pure electric, large space SUV model-ATUCO AIRTREK.

As the first new energy model jointly developed by the two parties, Artuk inherited Mitsubishi Motors’ century-old car-making technology, and the strong R&D capabilities of GAC Group in the field of new energy, which can be said to provide new development models and development paths for joint ventures. .

Artuk comes out, ushering in the era of pure electricity

According to data from the Passenger Association, in March this year, the sales of new energy vehicles in the Chinese mainland market reached 185,000, a year-on-year increase of 239% and a month-on-month increase of 91%.

At the moment when the epidemic has not completely passed, it can also be seen that although the market has not fully recovered, the growth rate of new energy vehicles has far exceeded that of fuel vehicles. At this rate of development, it is a certainty that the monthly sales volume of new energy vehicles exceeds 200,000.

When the new energy vehicle market is developing rapidly and is not yet saturated, the Mitsubishi brand has launched the first pure electric SUV model in China-Atuk. If you can catch the wind of this new energy development, it will not only help GAC Mitsubishi to achieve rapid breakthroughs in the field of pure electric vehicles, but also promote the company’s active transformation and upgrading to electric vehicles.

In fact, within the GAC Group, two other Japanese joint ventures under its umbrella have their own new energy products. GAC itself, which regards Mitsubishi as an important strategic partner to itself, is also waiting for this moment. GAC Mitsubishi took a different approach from GAC Toyota and GAC Honda, jointly developing and launching Artuk.

Mitsubishi understands the importance of the Chinese market separated by a thin strip of water and the importance of mastering new technologies and completing strategic layouts in the changing times. A veteran who has been in the traditional car industry for many years, and a leader in the new energy industry, just hit it off with each other. The birth of Artuko seems to be sudden, but in fact it is natural.

As GAC Mitsubishi’s pioneering work in the field of new energy, Artuk’s design team has a deep insight into the car needs of domestic consumers. It will meet the needs of more textured design, better space performance, and superior joint venture technology. Consumers have multiple demands for good looks, large space, and high quality. At the same time, with GAC Mitsubishi’s attitude of continuously advancing into the new energy field, we will step into the pure electric era with users.

Focus on the customer, enrich the fuel vehicle matrix

In addition to Artuco, GAC Mitsubishi also released the Outlander 7-seater Comfort Series at the Shanghai Auto Show. The appearance and interior of the series have been upgraded to better meet the needs of consumers for multi-person travel.

The appearance adjustment of the Outlander 7-seater Comfort Edition breaks the traditional pattern, especially the infinite color body is added, and the more fashionable and exclusive 18-inch blade suspension wheel is redesigned, which fully interprets the aesthetics of the urban young family. The slender body and the designer’s proper handling make the Outlander 7-seater Comfort Series more fashionable, dynamic and youthful.

In addition, in the interior, Outlander upgraded the ergonomic comfortable seat, which greatly reduces driving fatigue and adds weight to a happy journey.

Like Artuk, the release of the Outlander 7-seater Comfort Series is also in the direction described by GAC Mitsubishi’s mid-term brand plan for 2022 announced last year. Judging from the contents of the mid-term plan released, accelerating the update and iteration speed of models has become the main task of GAC Mitsubishi in the future.

In addition, GAC Mitsubishi’s new R&D center will be put into operation within this year in order to design and polish products more agilely and flexibly to meet customer needs. At that time, GAC Mitsubishi will form a “one body and two wings” development pattern centered on the vehicle plant, engine plant and R&D center as two wings, and radiating the surrounding auto parts supporting enterprises.

GAC Mitsubishi said that with the help of its R&D center, it will introduce at least one new model every year.

M-SPACE advanced upgrade to accelerate digital transformation

In addition to new cars, GAC Mitsubishi also brought the M-SPACE APP 2.0 version to users during this Shanghai Auto Show. This is considered an advanced version of the “M-SPACE” digital service platform at the Guangzhou International Auto Show last year.

As an online life community for car owners and car fans, M-SPACE has always advocated a rich, interesting and interactive car life experience. Various road enthusiasts and car friends actively interact in this community and share their own use. Car experience. The release of version 2.0 will not only bring optimization and upgrade on the interface, but will also become richer and diversified in the content part to satisfy the tastes of different riders.

The release of “M-SPACE” APP2.0 marked the acceleration of GAC Mitsubishi’s digital strategy transformation. With the blessing of version 2.0, GAC Mitsubishi’s communication with users will be richer and more in-depth. In the future, GAC Mitsubishi will continue to use “M-SPACE” as the carrier to provide more convenient, intelligent and considerate car services around users’ lives.

While renewing and upgrading services and products, GAC Mitsubishi launched the “0-down car purchase season” campaign in order to allow more consumers to experience the charm of Mitsubishi products and easily bring their cars home. The event includes a series of car purchase welfare policies. Before April 30:

For a long time, the product strength of GAC Mitsubishi models is worthy of recognition. The resistance that hinders its progress is mainly from marketing and the speed of new models. Judging from the implementation of the “M-SPACE” 2.0 stage of GAC Mitsubishi’s mid-term plan, brand marketing and model innovation capabilities will be its main development directions in the future. I look forward to what kind of surprises GAC Mitsubishi can bring to the Chinese market in the future. .