To increase revenue, restaurants often have their own tricks to attract diners. Even the menu has become a powerful tool to influence customer choice.
A study says that the customer’s impression of a dish begins with the menu in hand. The heavy menu leads us to believe that the service in the restaurant would be better. 
So, when holding a leather menu with good paper, don’t let it be fooled. In fact, the menu has nothing to do with the quality of the food or the service of the restaurant. 
The name can also make certain dishes 23% more popular. Research shows that catchy names increase the number of people choosing a dish. 
The color on the menu of the restaurant also has a great influence on the psychology of customers. Places that want to highlight the freshness of the food will give visitors a blue menu. 
In particular, experts say that people ordering from a multi-black menu are likely to be suspicious of the establishment and have little confidence in what they’re ordering. 
The font on the menu also affects the way the food is perceived. Guests who read the menu in italics have the mentality that the restaurant is high class with top service. 
Many studies show that detailed and attractive descriptions of dishes can help restaurants increase sales by up to 27%. 
Many restaurants only list the prices of menu items with numbers but do not state their currency. This trick is used to distract diners from worrying about how much they have to pay for their meal. 
Restaurants will print images of expensive and eye-catching dishes on their menus to stimulate diners’ curiosity and appetite. Image source: Getty Image, Brightside Video: What criteria do restaurants in Europe choose rice according to? Source: VTV24
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