Tiffany debuts engagement ring for men

While its wedding rings are for both women and men, Tiffany & Co. never designed an engagement ring specifically for men.
CNBC The jeweler has announced the launch of its first men’s engagement ring. The brand wants to break into new markets amid the rise of same-sex marriage.

Tiffany & Co. (owned by luxury product group LVMH) named its new line after the company’s founder – Charles Lewis Tiffany. Inspired by the strap on the Tiffany Setting, the men’s ring features a brilliant round diamond set on a blade-edged strap. On the other hand, emerald cut diamonds have chamfered edges. This is a modern, bold and structured alternative to the classic engagement ring. Depending on the design, the weight of the diamonds used ranges from 1 to 4.5 carats. Products are available on store shelves from the beginning of May. The American jewelry brand launched the first men’s engagement ring. Photo: Tiffany & Co. In 1886, Tiffany introduced the first solitaire diamond engagement ring for women. In the decades since, many couples have visited jewelry stores in search of engagement rings as well as wedding rings for women. With the new product, the American jeweler is hoping to find a solid source of revenue growth. Last year, the company did more than $4 billion in jewelry sales, with women’s engagement rings accounting for about 26 percent. From the merger of Tiffany & Co, LVMH says its watch and jewelry division has grown rapidly. Photo: Tiffany & Co. How was Paris Hilton’s engagement ring designed? Experts estimate the jewelry to be worth more than $2 million.