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Geely’s sales in the first quarter were average, and its growth rate was also inferior to that of its competitors. This caused many readers who paid attention to Geely to deeply worry. The new flagship of Geely SUV On the surface, Geely’s sales are indeed not optimistic. From 2017 to 2020, Geely’s sales have been the leader of autonomous passenger vehicles, surpassing Chang’an and the Great Wall. Entering 2021, Geely’s sales have been overtaken by its two major rivals, and the main models Emgrand and Boyue have both been attacked. The Vision series, which had previously enjoyed considerable sales, has been weakening day by day. However, if you look at it from a deeper level, Geely is undergoing a far-reaching upgrade and transformation (relevant topics will be reviewed independently). The overall sales may not increase by leaps and bounds, but the product structure is undergoing subtle changes. Only 3 years ago, Geely’s product structure was still a pyramid, with the lowest-priced models selling the highest, and the higher-priced models the lowest, with an average price of far less than 100,000 yuan. Emgrand and Vision series were the leading sales. 
Three years later, Geely’s product structure has quietly changed. In 2021, Xingrui, with a starting price of 113,700 yuan, has become Geely’s brightest star. In March, Xingrui’s sales reached 14,356 units, a 97% increase from the previous month, ranking it among the independent camp. One of the highest-selling cars. Lynk & Co, a more highly positioned brand, sold 16,390 units in March, a year-on-year increase of 122% and a month-on-month increase of 39%. The upcoming Xingyue L will be another high-end model of Geely, with a pre-sale price of 170,000 to 220,000, which is already the flagship level of the Geely series. If Xingyue L succeeds, it will greatly increase the average price of Geely’s products and improve Geely’s brand image. Once Geely’s new round of product upgrades is completed, a higher-end, stronger, and core competitiveness Geely will soon appear. The most beautiful Geely car of the new generation Before Geely completes its transformation, we need to look at the actual competitiveness of Xingyue L. The first outstanding advantage of Xingyue L is its shape. In the past 10 years, Geely’s design capabilities have been gradually improving. Six years ago, Geely launched Borui, the new car is elegant, smooth, beautiful and the crown of the most beautiful Chinese car above the head, which has become a turning point in the development of Geely. A few years later, Geely’s design capabilities are even more sophisticated, especially after absorbing Volvo’s design essence, Xingyue L has reached a height that the previous Bozi, Emgrand and Vision series could not reach. The deepest impression of Xingyue L lies in its sense of luxury and high-end. This is where Geely lacked the most before. Xingyue L’s front face adopts the iconic concave vertical grille, which is also a design commonly used by luxury brands such as Volvo and Maserati. The elements, easily shaped the luxurious and flamboyant temperament, the exaggerated fog lamp frame and the three-stage air intake have a rough temperament. The side profile design is simple and atmospheric, bringing a more burly visual effect, and at the same time enhancing the actual internal space. From the perspective of appearance, Xingyue L is undoubtedly the most beautiful SUV model of the Geely brand. Even when compared with the more advanced Lynk & Co brand, it is even better, and has a faint Volvo X60 style aura. Engine from Volvo The second outstanding advantage of Xingyue L is power. If beauty is the most emotional element of a car, then the power system is the most rational and true core value of a car. Previously, Geely’s power system has been criticized. The new Xingyue L uses an engine from Volvo. Prior to this, the shortcomings of the product jumped to become one of the strongest competitiveness. The Xingyue L series are equipped with Volvo T4/T5 engines, with maximum output power of 218 horsepower and 238 horsepower respectively, and maximum output torque of 325 Nm and 350 Nm respectively. In terms of transmission, it is matched with 7DCT transmission and 8AT transmission from Aisin respectively. In terms of actual performance, the T5 version accelerates from 0-100km/h to 7.7 seconds, and the T4 version accelerates from 0-100km/h to 7.9 seconds. The engine from Volvo will become the core competitiveness of Xingyue L. Geely version XC60 The third outstanding advantage of Xingyue L is its closeness to Volvo XC60. Considering the appearance of Xingyue L and Volvo XC60, considering the sharing of the core engine, and considering that Geely and Volvo are actually two brothers of the same family, this makes Xingyue L and Volvo XC60 Deep bundling is realized, and many people even think that this is essentially a Geely version of Volvo XC60. Of course, this kind of remarks will not appear in official statements, but if the media or consumers think so, the official will definitely be very happy. After all, it is also one of the advantages of Xingyue L to be able to obtain a production product with the same power as the Volvo XC60 at half the price of the Volvo XC60. Wheelbase exceeds Highlander In addition to these three outstanding advantages, Xingyue L also performs relatively well in terms of interior, space, configuration and safety. Xingyue L is positioned as a compact SUV with actual measurements of 4770/1895/1689mm and a wheelbase of 2845mm. This size is a lap larger than many joint venture compact SUVs, and the wheelbase even exceeds Highlander. In the interior, Xingyue L is elegant and exquisite, and the one-meter-long large screen brings an aircraft-like visual impact, which is more than most joint ventures of the same level. In terms of configuration, Xingyue L has also reached the industry-leading level. The new car is equipped with 10-speaker BOSE audio, equipped with 5G-AVP 1km unmanned parking technology, and realizes L4 level automatic driving in some scenes and working conditions. Simply evaluate the product strength of Xingyue L. In terms of appearance, power, space and configuration, it has reached the top level of the Geely brand. Whether compared to Xingyue or compared to the current core main force Boyue, Xingyue L brings a whole new look. Feel. Xingrui is a successful model Regarding the competition of Xingyue L, many people believe that Xingyue L will target Haval H6 or CS75. Che Wen believes that Xingyue L is actually aimed at a joint venture, targeting Tiguan L, Honda CRV, and Envision, etc. In terms of product positioning, Xingyue L can be understood as another Xingrui. As Geely’s new generation main car, Xingrui directly targets joint venture A-class models such as Sagitar and Corolla. However, compared with the joint venture model, Xingrui has a more beautiful appearance, more refined interior, more advanced materials, a higher level of configuration, a higher level of power, and a similar price. In terms of product strength, it surpasses the joint venture in an all-round way. The only disadvantage is the brand. Obviously, Xingrui, which started at 113,700, was an adventure. Facts have proved that this adventure was a success. In March 2021, Xingrui sold 16,390 units, and orders are still increasing. Previously, consumers had spent more than 100,000 yuan to buy an autonomous compact car, which was unimaginable. Today, it has become a reality here at Xingrui. Today’s Xingyue L is obviously copying the path Xingrui has taken. Just like Xingrui aimed at Sagitar and Corolla, Xingyue L also aimed at Tiguan L, Envision and Honda CRV, but the appearance is more beautiful, the interior is more refined, the configuration is higher, the power is higher, and the space is higher. The price is slightly cheaper than the joint venture. In addition to the brand is not as good, all others exceed. So the choice left to consumers is actually very simple. For the same money, is it to buy a car that leapfrogs in all aspects? Or buy a car that is inferior in all respects, but with a more beautiful car label? Consumers are of course free to choose, but for Geely, product upgrades have no hesitation.
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