Home Travel Who will go to Ordos?The label of “ghost town” is torn off,...

Who will go to Ordos?The label of “ghost town” is torn off, and the transformation is still subject to high-end talents


“You take the college entrance examination well. After you get to Beijing, we will buy a detached house in Beijing’s fourth ring road.” Xie Ke, who went for a self-driving trip in Ordos during May 1st, heard his father at the next table talking while eating at the Kangbashi food court. After the son’s college entrance examination encouragement promised, he instantly felt that the lamb chops in his hand were not delicious.

Xie Ke had long heard that Ordos belongs to the rich inland city, but after witnessing it on the spot, she still opened her eyes. “Poverty limits my imagination.” Xie Ke sighed.

Being rich is the most direct consensus of outsiders on Ordos. Speaking of Ordos, it is a cashmere sweater, coal, and a rich man. The latter two can be equated in the greetings of strangers, just like when you mention Shanxi, you will think of coal bosses. If we want to talk about the difference between the two resource-based cities, it is the difference in the degree of resource sharing. In Shanxi, coal owners use coal resources to accumulate wealth, while Ordos makes a group of ordinary people become wealthy.

The story circulated together with the locals becoming rich is that the locals bought luxury houses and luxury cars. At that time, two villages were called “Land Rover Village” and “Overbearing Village”. After the compensation, it was named after the purchase of Land Rover and overbearing vehicles. This has also become synonymous with Ordos for a long time, and it has made a strong mark in the history of Ordos’ development.

Even now, the rich background of Ordos has not faded. According to data released by the Ordos Statistics Bureau, in 2020, the city’s GDP will be 353.366 billion yuan, ranking first in the Inner Mongolia Autonomous Region’s GDP for three consecutive years. Its fiscal revenue is 46.49 billion yuan. This data is 21.71 billion yuan in the provincial capital of Hohhot.

The direct manifestation of the ample government finances is Ordos’s dedication to urban construction. People who have been to Ordos, especially Kangbashi, can feel that the government is very rich. “The greening of Kangbashi makes me feel like I am in a southern city.” Xie Ke told Ran Caijing. Kangbashi’s construction goal is a “national forest city”, which creates a huge contrast in the Kubuqi Desert, where the soil is dominated by sand, and the cost of greening has increased exponentially. However, Ordos still spares no expense in investing heavily, which shows the government’s generous style. .

Another example is that Erdos announced in January this year that women aged 13-18 years old with household registration in the city will be vaccinated for cervical cancer free of charge. This became the first in the country, which attracted applause and cheers from netizens, and once again lamented the government’s generous financial expenditure. . This is one of the few hot search topics in Ordos in the past six months. Most of the other time, the topicality is very weak, and the volume is not high. Some people commented: “Mutely make a fortune.”

A piece of data may confirm that in 2020, Ordos’ per capita GDP is 169,300 yuan, ranking 7th among the top 20 cities with per capita GDP. Correspondingly, the local wage level is also very high. According to the official response, the average salary in Ordos in 2019 was 8,177 yuan, and the average salary in the Inner Mongolia Autonomous Region that year was 5688 yuan.

Source / Screenshot of Ran Caijing on the official website of Ordos Human Resources and Social Security Bureau

Driven by the coal mine economy, the overall average wages in the local area have continued to rise, and the level of consumption has risen simultaneously. Wang Lin, who has worked in Ordos for more than 10 years, told Ran Caijing that the annual after-tax salary of local coal mine employees is between 150,000 and 200,000 yuan, which is the highest salary in the surrounding coal mine area. According to the GQ Lab article “People in Tier 2-18 Cities Don’t Understand Internal Volumes”, a couple from Ordos earns more than 8,000 yuan a month. They often go to Beijing to “get together” with friends. Beijing is a weekend for them. Feel free to go shopping in the city.

Although Ordos is a fourth-tier inland city, its consumption is comparable to that of Beijing, Shanghai, and Guangzhou. Wang Lin told Ran Caijing that the price of popular movies for the Spring Festival in 2021 at the local Wanda Cinemas is not less than 65 yuan, but the ticket price of Baotou Wanda Cinemas at the same time period is about 30 yuan. Even so, “Hello, Li Huanying” “Detective Chinatown 3” is also full.

Keeping the same level as movie tickets, there are also local housing prices, especially in the new district of Kangbashi. According to Anjuke data, the average price of Kangbashi in May 2021 is 12,800 yuan/square meter, and the housing price in the core area is higher. In 2016, Wang Lin saw a house in the city center, 6000 yuan/square meter, and it has now risen to 1.5 Ten thousand yuan/square meter.

In 2013, the housing prices in Dongsheng District and Kangbashi District of Ordos were still hovering between 3,000-4,000 yuan per square meter. Due to the real estate bubble in 2011, housing prices fell precipitously, but they did not improve in the following years. Big. “House prices have risen since 2016.” Local native Sun Miao told Ran Caijing.

Today’s housing prices are not the highest point in Ordos. Around 2011, Kangbashi housing prices were as high as 20,000 yuan per square meter, but later stories tell us that this is a bubble floating in the air.

Outsiders in Ordos

Wang Lin, who came to Ordos from Shanxi, still regrets not buying the house in Kangbashi District.

The house is located in a very good location, near the Ordos City Government Building. It has a 120-square-meter first floor with a garden. The price at that time was 6000 yuan/square meter. Because the owner urgently needed money, paying the full amount could be 120,000 yuan cheaper. But at that time, Wang Lin couldn’t even put out 100,000 yuan in his hand. In the end, he could only choose to rent a two-bedroom and one-living house in Kangbashi District, without furniture, for 23,000 yuan a year.

A year later, Wang Lin barely made up the down payment and bought a second-hand house with a loan of 500,000 yuan in Dongsheng District. Wang Lin’s idea is to save enough money in the future and then go back to Kangbashi to buy a real estate.

What Wang Lin didn’t expect was that in the next three years, his speed of saving the down payment could not keep up with the increase in Kangbashi’s house price, and the colleague who bought the house in the first place, the property has now doubled.

Compared with Dongsheng, Wang Lin prefers Kangbashi, with new infrastructure and good environment. More importantly, Wang Lin’s company is in Yijinhuoluo Qi, and it is only separated from Kangbashi by a bridge. The one-way commute time does not exceed 15 minutes, while Dongsheng District is 30 kilometers away. Although the built Dongkang Expressway can be reached in about 20 minutes during the low peak period, Wang Lin who commutes to get off work can not experience this kind of joy.

The same is true for Wang Lin’s mother. When she first moved to Dongsheng District, it was difficult for her to adapt. “The roads are narrower, there are more people, there are fewer fitness equipment, the buildings have a sense of age, and the greening rate is not as high as Kangbashi.”

When they were in Kangbashi, the house they rented was very close to Genghis Khan Square. After dinner every night, Wang Lin’s parents would take their grandchildren to the square to play and walk, to see the declared “Asia’s tallest” fountain, Genghis Khan Sculpture Square and Ulan Mulun Lake. “It’s more comfortable than my hometown.” It’s their evaluation of Kangbashi. There are many parks in Kangbashi. The official publicity is that there is a green belt of 300 meters and a park of 500 meters. There are many pavilions built on the half-hill slope. Wang Lin’s parents like to go there for relaxation.

“This is a clean city with few people. The musical fountains, theaters, museums and other buildings are all magnificent. The night view is radiant, but the prices are a bit high, but fortunately the wages are not low. It is cool in summer, but it will be harder in winter. The average temperature of minus 20 degrees is still not suitable.” Han Xiao, a native of Shiyan, Hubei, told Ran Caijing. After graduating from Inner Mongolia University in 2017, she was admitted as a civil servant in Ordos. The first year’s pre-tax salary was more than 7,000 yuan. The treatment made her choose to settle in this city, quiet, vast, and slow pace of life, she felt comfortable.

As a new district, Kangbashi is obviously more brilliant. At present, municipal party and government agencies and municipal administrative institutions are all located in Kangbashi. Ordos No. 1 Middle School, which ranks second in Inner Mongolia, has also moved to Kangbashi. The airport and Ordos Station are both Located around Kangbashi, the urban commercial, education, medical and other infrastructure resources are also accelerating construction. Yijinhuoluo Qi, which is separated by a bridge from Kangbashi, has stationed a group of energy companies such as China Coal and Shendong Tianlong. Civil service communities have also been built in the surrounding area. The Dongkang Expressway that has been built connects Dongsheng and Kangbashi. The distance of nearly 30 kilometers can be reached in 20 minutes without traffic jams. Kangbashi is undoubtedly the first choice for the population of Ordos. Ground.

A large number of uniquely shaped landmark buildings, artificial lakes dug in the sand, and parks with a coverage rate of more than 40%, which were originally considered by outsiders to be “good fortune” under economic development, now constitute Kangbashi The difference from Dongsheng and even the surrounding areas has become an element that local residents are proud of.

However, the style of Dongsheng in the old district has not faded. Compared with Kangbashi, Dongsheng district is more pyrotechnic. “Most people go to school and work in Kangbashi. Many people will return to Dongsheng on a day off. They have more relatives and friends and they are more accustomed to life.” Dongsheng and Kangbashi’s local humanities and philosophy confronted each other. Caijing said.

In addition to its popularity, Dongsheng’s prices are also more down-to-earth. Wang Lin’s mother, who frequents supermarkets and vegetable markets, told Ran Caijing that the overall fresh and packaged food in Dongsheng Supermarket is cheaper than Kangbashi. Sun Miao said that Kangbashi’s consumption cost is at least 15% higher than Dongsheng. Wang Lin paid 200 yuan to fill a tooth for his child some time ago. It is also a public hospital, and the colleague’s child needs 500 yuan to fill a tooth in Kangbashi.

This is the difference between Kangbashi and Dongsheng. The same thing is that the city’s public security is doing very well. In media reports, it is exaggerated that a mobile phone is stolen by the police and the police will chase it back. Yang Bing, a Hohhot native who once worked for Inner Mongolia Daily, recalled that when he went to Kangbashi in 2009, the car would not be locked and would not be lost. Wang Lin’s colleague was fined 5 yuan by the traffic police for running a red light. “Ordos cars will be courteous to pedestrians, and so are taxis.” Wang Lin’s mother observed a very interesting phenomenon. Among her partners who danced in the square, many Everyone wears valuable jewelry, “It’s not common in my hometown, and it’s a tacit consensus that we don’t reveal our wealth.”

This city has demonstrated its enthusiasm, tolerance and human touch to foreigners like Wang Lin. Wang Lin said that more than half of their units are foreigners, and most of them choose to buy and settle in Ordos.

But there were also people who left, Yang Bing was one of them. Working in a newspaper, he loves writing and art. After working in Ordos for two years in 2009, he chose to leave. “Ordos is not rich in culture.” He told Ran Caijing the reason for leaving. However, he did not return to Hohhot, but went to China. The cultural center of Beijing-Beijing.

City of Coal

Wang Lin, who graduated with a major in coal mining technology, did not have the same feelings as Yang Bing. He only wanted to find a professional counterpart to make money. Hearing that Ordos had opened many new mines and the demand for recruitment was high, Wang Lin went there.

Wang Lin set foot on this dry land for the first time in 2009. In this year, the coal production of Inner Mongolia surpassed Shanxi to take the top spot for the first time. Although Shanxi is also a major coal province, the pattern of Shanxi’s coal industry was basically fixed at that time, and Shanxi Coal Mining Groups were mostly state-owned enterprises. In contrast, Ordos was in the early stage of coal economic development, with many new coal mines and high labor demand. The threshold is relatively low.

Wang Lin entered Yihua Mining under this opportunity, starting from a coal engineering quality inspector. According to Wang Lin, the initial salary was only about 4,000 yuan a month. Soon, Wang Lin’s salary doubled because Yihua Mining’s parent company Boyuan Group and China Coal Group signed a capital increase and share expansion agreement to reorganize and integrate Yihua Mining. After the reorganization, China Coal Group, which holds 51% of its shares As the holding company of Yihua Mining, China Coal Group, which has stronger financial strength, can obviously give employees better benefits.

In the past, similar cases of mergers and reorganizations of small and medium-sized coal mining companies by energy groups with larger volumes have been taking place. According to the “Economic Observer” report, around 2000, the number of coal mines in Ordos reached more than 900, of which more than 95% were small coal mines with an annual output of less than 90,000 tons. In 2004, the government strongly closed a number of coal mines. Spontaneous mergers and reorganizations have been continuing. From this time on, a group of strong private energy groups in Ordos, such as Yitai, Huineng, Manshi and other private coal mines, have rapidly grown into large groups with an output value of 10 billion yuan.

Among the influx of foreigners, Wang Lin belongs to the lucky group. In 2011, the coal market took a turn for the worse, and small coals with a thin family background were poorly able to resist risks. Many small coal mines in Ordos fell into a dilemma of suspension of production. Unemployed workers left the land that once gave them imagination, and the coal mines in Ordos entered the era of large-scale.

Coal mine integration is the only way to scale and reduce the development of coal economy. The degree of mechanization of small and medium coal mines is relatively low, and the production cost per unit output is higher than that of large coal mines. The integration of small and medium coal mines can reduce mining costs, increase unit output, and increase output. It means creating more revenue, and the Ordos government and local coal mining companies are very clear about this.

As one of the four pillars of the local economy, coal is a barometer of the local economy. Wang Lin, who works in a coal group, has a more obvious perception of the coal market. He told Ran Caijing that from 2009 to 2012, the coal economy entered a period of weakness after three years of upward development. From 2012 to 2016, it entered a period of adjustment and recovery. The company began to vigorously promote the transformation of coal resources and began to deploy coal. In the chemical industry, the development from pure coal mining to the direction of extending the coal industry chain and increasing the added value of coal, reducing dependence on coal, is the most profound lesson the economic bubble has brought to Ordos.

At the same time, the government has also begun to make efforts in high-tech industries and processing and manufacturing industries. In 2014, Daruixiang Optoelectronics Technology Co., Ltd., which deals in sapphire crystal materials, landed in Ordos, and the first phase of the project was put into operation a year later. According to Xinhua News Agency, in 2015, the first phase of BOE reached full production, and the second phase of the project is being completed; Chery Automobile’s annual production capacity was 300,000 cars, and Huatai, Chery, ZTE special vehicles and other projects were put into production, gathering more than 30 supporting manufacturers .

Some of the emerging industry clusters have actually planned for a long time. The equipment manufacturing base is planned to be built in 2007, the airport logistics park was established in 2009, and the high-tech industrial park was approved in 2011. In order to attract large groups to settle in, Ordos introduced a coal allocation policy in 2009: every 2 billion yuan of fixed asset investment in equipment manufacturing projects and high-tech projects can allocate 100 million tons of coal.

BOE and Chery are the companies that took advantage of local policies to land in Ordos. It is reported that BOE, which plans to invest 22 billion yuan, has obtained the mining right of not less than 1 billion tons of coal resources granted by the local government. Investing in coal is obviously very attractive to companies, but Ordos has also been involved in disputes.

Sun Miao told Ran Caijing that there are some companies that will invest in coal to enter Ordos, but in reality, “the drunkard does not mean to drink.” However, most of the companies that have settled in Ordos have fairly good production benefits. BOE and Chery are currently operating at full capacity. Especially after 2011, the government began to exert efforts in emerging industries. Since then, the enterprises stationed in it have been operating normally, and the single coal industry structure is being restructured.

At the same time, consumption has gradually returned to normal. Wang Lin told Ran Caijing that there are no longer high-priced hotels with no vacancies everywhere, and restaurant prices have begun to fall, “like returning from illusion to reality.” Wang Lin sighed. In the five years after the bubble, Ordos was back on track after stalling and derailing.

The torn “ghost town” label

For a long time, Ordos has been labelled as a “ghost town”, which has left many people with a stereotype that is hard to eliminate until now.

“This is actually a misunderstanding. What is called the’ghost city’ is the newly developed Kangbashi district in Ordos at the time.” Local native Sun Miao told Ran Caijing. This misunderstanding originated from a report published in April 2010 by the American “Time” magazine. Because “Standing on the streets of Kangbashi, Ordos, a pedestrian and a car cannot be seen for 15 minutes”, the title is “Ordos, China.” The report of “A Modern Ghost Town” made Ordos become synonymous with “ghost town” for a long time.

But Dongsheng District, the main city of Ordos, was not like that at the time. According to the summary data of the sixth census released by the National Bureau of Statistics, at 0:00 on November 1, 2010, the permanent population of Dongsheng District was 580,000, accounting for 30% of the permanent population of Ordos City, and 25% from the fifth census. Compared with the data of 10,000 people, the average annual growth rate is 8.72%, which is higher than the average annual growth rate of 3.35% in Ordos.

Although a population of 580,000 appears to be a bit sparsely populated on an area of ​​2,160 square kilometers, this city is not connected with the “ghost town”. On the contrary, beginning in 2010, Ordos has entered the fast lane of economic growth and has developed a lot of momentum. According to data released by the National Bureau of Statistics, the GDP of Ordos in 2010 exceeded 250 billion yuan, reaching 264.32 billion yuan, an increase of 19.2% at comparable prices. , The city’s total local fiscal revenue reached 53.82 billion yuan, a year-on-year increase of 47.1%.

9 years back in time, these figures are far less than one-tenth of 2010. According to the data released by the National Bureau of Statistics, the GDP of Ordos in 2001 was 17.181 billion yuan, and its fiscal revenue was 1.798 billion yuan. At that time, Ordos had just withdrawn from the alliance and established a city. Urban residents were mainly distributed in the surrounding banners and counties, and the main source of income was still planting and animal husbandry. “Ordos City 2001 National Economic and Social Development Statistical Bulletin” also mentioned that the main problems that existed at that time were the weak foundation of agriculture and animal husbandry, the weak ability to resist natural disasters, the difficulty of increasing the income of farmers and herdsmen, the basic living security and reemployment of laid-off workers. The task is quite arduous.

Life was difficult, and it was also the real situation of most Ordos locals, including Sun Miao. Sun Miao recalled that before 2000, everyone relied on the sky for food. “Ordos suffered from nine droughts in ten years, lack of water resources, underdeveloped water conservancy, and mostly sandy land. Many crops were not suitable for planting. At that time, it suffered from severe drought for three consecutive years. The suburbs around Dongsheng were in this state until 2005. Basically, life in the village can’t go on.”

Therefore, Sun Miao and his family chose to move to Dongsheng District, which is more than 30 kilometers away. “You can work in Dongsheng. At that time, Dongsheng needed workers to build buildings. They did some physical work of pulling bricks and sand. The day is guaranteed.” When Sun Miao moved to Dongsheng District, there were only two streets in Dongsheng. “Outside the main street is the suburbs” Sun Miao joked that the people who migrated from surrounding counties like Sun Miao were all in the east. Sheng’s suburbs settled down, but this state did not last long. Soon, their suburbs were expanded into urban areas.

After the withdrawal of the alliance and the establishment of a city, the Shenhua Group and other large coal mining enterprises successively settled in and began to build mines. After the degree of mechanization became higher, coal production increased rapidly, providing a large number of jobs. Before that, local people were more resistant to going to work in coal mines. “At that time, the safety factor of coal mines was low, coal mine accidents occurred frequently, and work risks were high.” Sun Miao told Ran Caijing, but these hidden worries were relieved to a certain extent after large enterprises settled in. With alleviation and better treatment, it has gradually become the norm for local residents to go to work in coal mines, local private enterprises have also developed, the local economy has been boosted, and Ordos has begun to get rid of the burden of poverty.

Another landmark event is that since 2001, the price of coal began to soar. Public information shows that in 2001, the ex-factory price of raw coal increased by 6.9% year-on-year, in 2002 it rose by 13.2%, and in 2003 it rose by 3.9%. According to “Sanlian Life Weekly”, in 2004, with the rise of a new round of large-scale investment and construction across the country, coal prices rose rapidly. The pit price rose from 40 yuan per ton to 100 yuan and then rose to 200 yuan again. For Ordos, which has 1/6 of the country’s proven coal reserves, it is an unprecedented development opportunity. The geological conditions of coal resources everywhere have also become the source of the rocket’s economic growth in Ordos.

This can be seen from the national economic and social development of Ordos at that time. The coal economy has a certain lag. The coal price that rose in 2004 was not reflected in the economic development data of Ordos until 2005, when Ordos GDP exceeded 50 billion yuan. , Reached 55.01 billion yuan, local fiscal revenue reached 4.61 billion yuan, an increase of 86.5% year-on-year, and the contribution of the secondary industry, dominated by the coal economy, accounted for 61.1%. In the following years, the local GDP growth rate has remained above 19% , The growth rate of local fiscal revenue is even higher, between 30-55%. This is an economic leap, not a gradual progress.

The later story has long been heard. When coal resources are upgraded from ordinary minerals to “black gold”, coal companies and coal bosses from all over the country are attracted to mine for gold like a magnet. Coal companies open mines and requisition land, and the government expands the city. Demolition, the increasing value of coal at the feet of the locals has become a direct route for them to become rich. Residents who have been demolished or requisitioned have received hundreds of thousands or even millions of compensation fees, and their wealth has gathered and exploded among the people.

During this period, many blessing myths spread, “People who became rich began to buy luxury cars. In some villages, every household bought overbearing and Land Rover. They were also known as’Overbearing Village’ and’Land Rover Village’. At that time, the Land Rover in Ordos was better than the locals. There are many taxis.” Another local, Gao Yuxing, recalled the grand occasion.

People with primitive wealth did not invest funds in industry, but chose to invest in private loans and real estate with a higher rate of return on capital. According to data from the Ordos Bureau of Statistics, in 2007, private investment was 50.34 billion yuan, a year-on-year increase of 36.8%, accounting for 58.4% of total fixed investment. In the following four years, the growth rate of private investment has remained at a high level of more than 20%, accounting for fixed investment. more than half.

“At that time, there was a maximum of 3 cents for borrowing, and more than 90% of people invested money in it. They dreamed of embarking on a way of getting rich from money. Normal families with not much’surplus food’ are also participating in this game.” Sun Miao told Burning Finance.

Ordos, where hot money is surging and the people are lending, instantly became one of the most active cities for private lending, and the atmosphere of speculation and gold rush is permeated from enterprises to the public. Tianjin Gaohe Equity Investment summarizes this process in the “China Private Capital Investment Research Report-Ordos”: the wealth distribution chain in Ordos maintains a kind of “internal circulation”, coal mines generate wealth, support the government to transform the city, and distribute through demolition. Give more people, and then gather funds through private loans to lend to real estate and new coal mines.

Real estate development funds from loans continue to push up local housing prices under the operation of this economic chain. The fastest soaring is in the Kangbashi New District. “The highest rise is 20,000 yuan per square meter, and the housing prices in Dongsheng District have also been brought up. It has doubled from 3000 yuan/square meter to about 7000 yuan/square meter.” Sun Miao told Ran Caijing.

It was not only the house price that was driven. Wang Lin recalled that in 2009, when his friends went to Dongsheng to find him, they could not find a hotel to stay. “There is no hotel with a price lower than 300 yuan/night. All hotels are basically fully occupied. , These hotels cost about 100 yuan a night.” Like hotels, the consumption of catering, supermarkets, shopping malls and other service industries remains high, and the cost of living is constantly being raised.

This is not caused by the law of market economy in short supply, but by the infinitely enlarged expectations. In this economic chain, the value of underground coal mines will eventually flow to the real estate above ground, realizing changes in the form of resources, but not driving more business positives. To prosperity.

There is no bubble economy that can safely transition to a stable period. This unfounded economic chain finally broke in 2011. At that time, the rising coal price due to economic structural adjustments, the growth rate of coal demand fell, and coal prices fell. After the reduction of hematopoietic function, this false prosperity relying on the coal economy will inevitably return to reality. After the coal economy is expected to fall, gold prospectors begin to withdraw. These gold prospectors are also financiers, and local people who participate in making money are locked in a tight loop. In the collapse of private lending.

“Our family is a typical example. Back then, they used an intermediary to lend 1.2 million yuan to a real estate developer. After the crash, the borrowers had no news.” Lin Xin told Ran Caijing that the example of their family was the majority of the people who participated in the game. In the final outcome, only a small number of people made money in this high-risk transaction.

After the bubble was burst, the economic data of Ordos declined accordingly. According to the Ordos City Statistics Bureau, the growth rate of local fiscal revenue across the country fell from 48% in 2011 to 3%. The sales area of ​​commercial housing fell by 18% year-on-year in 2011 and year-on-year in 2012. It fell to 47%, and residential sales fell 49.4% year-on-year.

Correspondingly, house prices have also started to decline. Zhang Chuan told Ran Cai that the house price of Daxing Oriental Garden Community where he currently lives was nearly 3,700 yuan per square meter in 2013, while the average house price in Dongsheng District in 2010 was 7,000 yuan per square meter. Around, “Almost cut back, but now it has risen back, and the current house price is 8,000 yuan/square meter.”

Transformation is restricted by high-end talents

There is a theory in economics called the “resource curse”, that is, regions with abundant natural resources will fall into the dilemma of excessive dependence on resources and a single industrial structure, and economic growth will eventually fall into a period of slow or even stagnation.

Obviously, Ordos can’t avoid this phenomenon. The coal economy has risen and fallen behind, and the number of resource-cursed city groups has increased by one more, and the outside world has been screaming bad things one after another.

Until now, no one dared to be sure that Ordos has stepped out of the resource curse, but you can see its continuous efforts in transformation.

It can be seen from the official website of the People’s Government of Ordos that Ordos has established 13 industrial parks, including high-tech industrial development zones, equipment manufacturing industrial parks, and Dongsheng Economic, Science and Education (Light Textile Industry). New industries will be cultivated in various fields of big new materials and big data. The coal economy is also transforming into a high value-added direction. “Several industrial parks with hundreds of billions of billions of value through the conversion of coal into natural gas, fertilizer, ethanol, etc. have been planned, and wind power manufacturing equipment is also being introduced in the near future.” Sun Miao told Ran Caijing.

From the data point of view, the industrial transformation has achieved certain results. The “Statistical Bulletin of National Economic and Social Development of Ordos City in 2020” shows that new momentum is growing steadily. In the whole year, among the industries above designated size, strategic emerging industrial enterprises accounted for 3.6% of the total output value of industries above designated size. The added value of high-tech industries increased by 5.5%, accounting for 0.7% of all regulated industries. The added value of the non-coal industry increased by 0.6% over the previous year, accounting for 32% of industries above designated size, and the green energy situation is improving.

However, it can also be seen that the output value of emerging industries still does not account for a high proportion of the industry, and the growth rate is also small. Yang Chenguang, the author of “Research on Promoting the Industrial Structure Transformation and Upgrading of Resource-Based Cities in Ordos”, believes that due to the late start of emerging industries, they have not formed a strong relationship with the original industrial foundation. The phenomenon of “gathering”, the degree of upstream and downstream integration is not enough, and it has not formed a significant cluster effect and advantage. It will take a certain period of growth to become a new driving force for economic development.

However, despite Ordos’ continuous efforts in emerging industries, coal is still the main player in promoting economic development. The coal group is still the largest local industry. The first choice for local or foreign employment is coal mining group, and chemical industry, IT and other directions. The high-end talents are still scarce.

In the introduction of talents, Ordos fell into an awkward situation. College students who return to Ordos generally seek stability. They choose to enter the system or state-owned enterprises or state-owned enterprises, just like Han Xiao, while high-educated talents who pursue their dreams often choose to go to Beijing, Shanghai, and Guangzhou to work hard.

In order to break this situation, the local government adopts a high-paying recruitment method. One example is that the Ordos Second Affiliated School of Beijing Normal University, which recently recruited teachers, put forward generous conditions: Tsinghua University and Peking University graduates who successfully entered the job have a pre-tax annual salary of 600,000 yuan. , Postgraduates with a master’s degree or above provide a housing of 100 square meters or pay 250,000 yuan for resettlement, this is not an exception, most other schools in Ordos are also like this, providing housing or giving a resettlement fee of not less than 100,000 yuan has become the norm operating.

Source/ Screenshot of Inner Mongolia Teacher Recruitment Netran Finance

Just as Ordos used coal resources to replace emerging industries 10 years ago, the introduction of high-end talents with high salaries is the most direct, fast and effective strategy for Ordos, which is located inland and has a low degree of diversification in the industrial structure. Talents are the biggest driving force of the city, and talents promote the industry. Development, industry creates economic benefits, economy promotes urban upgrading, and then feeds back the lives of residents, and the city can operate in a healthy manner.

“The salary in Yijinhuoluo Banner is really high. A secretary in a coal mine earns more than 7,000 yuan a month. I can’t believe this is the level of a county town.” After seeing the recruitment information pushed by the coal mine, Zhou Luo, who was approaching graduation, delivered it quickly. Got a resume. In addition to coal mines, schools, hospitals, and emerging industries also need a large number of high-end talents. Ran Caijing noted that the most recent November 2020 announcement on the introduction of high-level talents recruited 203 high-end professionals, and the introduction of high-level talents and shortages of professionals has become a key strategy for Ordos.

Under the background of continuing to adjust the industrial structure and alleviate the unbalanced development of the economic structure, Ordos’ demand for high-level professionals will continue to increase. High-end talents are the source of power to promote industrial transformation and the healthy and steady development of the economy, as well as Ordos to reduce its dependence on coal. , Pathfinder who reshapes the path and image of urban development.

Ordos is trying to get rid of the impressions and labels left during the radical period. The key to getting rid of depends on high-end talents.

Reference materials:

“”Coal Sea” Ordos Transformed into “New Economy” Hot Spot”, source: Xinhua News Agency

“Ordos: Resource Curse and Urbanization Impulse”, source: Sanlian Life Weekly

“280 coal mines in Ordos, Inner Mongolia will be integrated”, source: Economic Observer

“Research on Ordos City Promoting the Industrial Structure Transformation and Upgrading of Resource-based Cities”, source: Yang Chenguang

“Research Report on China’s Private Capital Investment-Ordos”, source: Tianjin Gaohe Equity Investment Institution

The picture in the article is from the official website of the Ordos government

In the text, Wang Lin, Sun Miao, Gao Yuxing, Lin Xin, Wen Zhe, Yang Bing, Han Xiao, Zhou Luo, Xie Ke are all pseudonyms

*Disclaimer: In any case, the information or opinions expressed in this article do not constitute investment advice to anyone.

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Ran Dimension (ID: chaintruth) original

Produced by Ran Caijing

Author | Wang Yuexia

Edit | Rao Xiafei

Original title: “Who Goes to Ordos?” 》

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