Yu Hewei’s “Innovative Ideas”

Three years ago, after the premiere of the movie “A Good Show”, the VIP room of the Emperor Cinema in the Emperor Group Center on the East Second Ring Road in Beijing was quite noisy. Huang Bo couldn’t hide his excitement as a director for the first time. Zhang Yixing was implicit and polite. , Wang Xun is gentle and humble, and there is a person who is quite different from the perverse and arrogant characters on the big screen, sitting quietly in the corner, and forming an isolated “climate” of his own. He is Yu Hewei. “When I was in my hometown repertory troupe, I would think about each actor’s play. It’s a good performance here and a bad performance there. No way, this is part of my life.” For more than 40 minutes after the interview with the author, Yu Hewei slowly told his story. At that time, he was still dormant and his acting skills were online, but his attention was not high. There is a very distinctive self-stigma, a person is like a sponge, but also with a sharp edge, for the understanding of the role, he will correct your expression, just like a craftsman guarding his skills for a long time. Three years later, on June 24, The FAW-Volkswagen Landing Launch Conference was held in Xi’an, providing a total of 6 models with 2.0T standard power, 2.0T high power, and 2.5TV6 power combinations. All models are available in 6 and 7 seat versions. The price is 299 thousand-399.99 thousand yuan. It was announced at the press conference that Yu Hewei served as the chief brand officer of FAW-Volkswagen Landing and performed the brand feature film “Achiever, Achieve Everyone”. The key to an excellent product is often outside the product . This good actor, who has been dormant for several years and finally won the actor award, perfectly “fits” with the product concept of FAW-Volkswagen’s first large-scale flagship SUV-“Landing the world in the heart, the realm of success”. Lanjing, as the world’s largest flagship SUV of Volkswagen, is currently “only for China” as a blockbuster model launched on the 30th anniversary of the founding of FAW-Volkswagen. Whether it is the actor Yu Hewei or the ingenuity of the scene, there are bursts behind The “burning soul of fighting” that Kazuo Inamori calls-continuous hard work, repeated research and innovation. It is conceivable that the launch of Lanjing is not only the best example of FAW-Volkswagen’s active response to user expectations, but also the determination and confidence of FAW-Volkswagen to launch an offensive in the large SUV market. Carrying thirty years of brand technology precipitation The ancient country has been passed down for thousands of years. The Silk Road, which witnessed the development and integration of Chinese culture, began in Xi’an, and everything within the city can represent the prosperity of Chinese cultural development. It is by virtue of the tolerance of the world that the majestic spirit of Xi’an’s thirteen dynasty ancient capital was created. This pattern and tolerance of the world in the heart straddles the door of history, and it still shocks the world to this day. The years have passed, the times have changed, and landmark buildings of the ages have risen from the ground, witnessing the way forward for China’s development and technological progress. FAW-Volkswagen has focused on the Chinese auto market. For 30 years, it has always adhered to the same frequency as the times, all the way through wind and rain, with perseverance and perseverance, practicing the supreme belief of “user-centered”. Relying on this sincere heart that takes the world to itself, FAW-Volkswagen has joined hands with 22 million users in the Chinese market to lead the life of Chinese cars for 30 years. 2021 is the 30th anniversary of the establishment of FAW-Volkswagen. From cars to SUVs, from traditional fuel vehicles to new energy electric vehicles, FAW-Volkswagen’s product lineup layout has been very complete. As Volkswagen’s largest SUV in the world, Lanjing carries the 30-year brand and technology accumulation of FAW Group and Volkswagen Group. It not only fills the gaps in the large SUV market of FAW-Volkswagen, but also undertakes the continuous improvement of the Volkswagen brand. Important task. With its powerful space advantage, luxurious interior design and flagship workmanship quality, Lanjing can meet the needs of users for all-scene travel, truly enabling IKEA and business off-road. It is a highly competitive 6-seater/7 Seat SUV products. The flagship product for the achievement of the new era As explained by the word “Lan Jing”, “Lan” is the spirit and mind that embraces the world and embraces the world in the heart; “Environment” is the “circumstance of harmony and harmony” of “the harmonious unity of career and family”, which is in an infinite state. Rongda and transparent, it is the “realm of great achievement” to “achieve oneself and others”. As a new all-around flagship SUV, the launch of Lanjing is a tribute to the achievement of the new era. Guo Yongfeng, deputy general manager of FAW-Volkswagen Automobile Co., Ltd. and general manager of FAW-Volkswagen Sales Co., Ltd., said at the press conference, “Different times have achieved different pioneers. Each era has its own differences. They have the same temperament and characteristics, but they all have the same mission, that is, while accomplishing themselves with their own power, they also influence, infect, and accomplish others.” IKEA and Yishang can off-road meet the needs of users for driving control in all scenarios As the flagship product launched by FAW-Volkswagen on the 30th anniversary of its founding, Lanjing is not only Volkswagen’s largest SUV in the world. It surpasses Volkswagen and is comparable to the luxurious interior and exterior design, technology and power configuration. It also makes Lanjing become An all-round product that can meet the needs of users in all scenarios. At the press conference, Mr. Mayer, Executive Deputy General Manager of FAW-Volkswagen Sales Co., Ltd. and Executive Director of Volkswagen Brand, gave a detailed interpretation of the highlights of Lanjing’s products on behalf of the officials. The brand-new interior and exterior decoration design of the exterior interior show, so that the charm of the environment and the strength are both. At the appearance level, Lanjing perfectly blends confidence, robustness, and elegance, creating a domineering yet elegant visual effect. Entering the car, the first cloud floating central control design of the same level, combined with the central control and the screen design of the LCD instrument panel, makes the interior texture significantly improved. The 30-color adjustable light-transmitting ambient light can automatically switch colors in different driving modes, creating a strong exclusive noble atmosphere and a full sense of ceremony. Lanjing is built on the Volkswagen MQB41B platform. The length of 5152mm and the wheelbase of 2980mm make it the world’s largest flagship SUV by Volkswagen, which is larger than the Audi Q7 and BMW X5. The horizontal space of the front head is 104mm, the shoulder space is 1523mm, and the elbow space is 1648mm, which has great space advantages. The size advantage of Lanjing is not only reflected in the front row, but also ample space design for the legs and head of the second and third rows. The net value of the second row is 1775mm. Lanjing is also FAW-Volkswagen’s first 6-seater/7-seater SUV, 6-seater luxurious and comfortable, 7-seater spacious and practical, it can be called an all-round product. The 6-seater version is equipped with an executive boss seat. The 7-seater version has a flexible seat combination like a Rubik’s cube. While ensuring the comfort of the rear row, you can get a depth of more than 2 by tilting the second and third rows of seats on demand. The “pure flat” plane of meters and the expansion of an extra-large trunk space of up to 2451L fully meets the differentiated needs of business reception and multi-person family travel, and truly meets the needs of users in multiple scenarios. In addition to electric adjustment, active ventilation, heating and other functions, the second-row executive boss seat of the 6-seater version also has a built-in 3D massage airbag, which can realize 3 modes and 3 strengths of pneumatic massage functions, simulating real massage The surrounding kneading technique effectively relieves back fatigue. The aviation sleep headrest equipped on the head supports height adjustment and lateral angle adjustment of the headrest, providing passengers with sufficient wrapping and support. In addition, the environment takes into account multiple scenarios of home and business travel, leapfrogging silent configuration, three-zone automatic air conditioning, Harman Kardon brand audio, B-pillar auxiliary handle, 21 storage spaces, 11 USB ports, etc., truly achieve Surpassing the public and shoulder-to-shoulder luxury, creating a land-wide luxury first-class luxury and comfort experience for users. If the user wants to go off-road in the open, the 2.5T V6 engine of Lanjing is paired with the BorgWarner-Hande 6th-generation 4 MOTION four-wheel drive system of the same model as the Audi S3 and Golf R, allowing users to indulge and achieve surging power. Excellent coordination with robust control. In addition, Lanjing also integrates the advanced IQ.DRIVE technology and IQ.Light technology of the Volkswagen brand. Through active and passive collision safety, L2+ level driving assistance, comprehensive parking assistance technology and smart lighting assistance system, it provides users with dare to live in life. Useful and practical intelligent driving technology. It can be said that Lanjing integrates the most cutting-edge technology and the latest design concepts of the popular brand. It is a brand-new all-round flagship product that wins trust with excellent quality. Car owners can enjoy the free life of “the peak position, only in one package”. Starting from 299.99 million yuan to start the road to achievers At the end of the press conference, Guo Yongfeng, deputy general manager of FAW-Volkswagen Automobile Co., Ltd. and general manager of FAW-Volkswagen Sales Co., Ltd. officially announced the price of six models of Lanjing, ranging from 299,000 to 39.99 million. Under the guidance of the national “three-child policy”, the launch of Lanjing is not only the right time, but it is also bound to become the mainstream choice for more home users in the future. The outstanding performance in appearance, space and performance also makes Lanjing have more Create the possibility of a new future for the FAW-Volkswagen brand. FAW-Volkswagen will launch the “Road to Indulge in Achievement” recruitment experience tour, and sincerely invite users from all over the country to participate in the test drive. Looking forward to what the good actor Yu Hewei would make us believe, the big SUV market “spoiler” who shoulders the high expectations of FAW-Volkswagen can also be the scene