The truth about the ‘self-proclaimed gods’ has been exposed with many subtle hidden corners. But do the ‘famous stars’ who participate in ads with similar content really understand what they are promoting?
According to experts in the field of advertising on digital media platforms, the advertisements “divine medicine” or “My three generations of medicine …” appear on a dense frequency, over the past time because take advantage of the automatic review mechanism of online advertising plus the ease of censorship and the defiance of some agents (Agency).
According to experts in the advertising industry, unlike conventional forms of advertising, most of the advertisements on the online environment cannot be reviewed by anyone because of the nature of technology companies. overseas office. That is why the management of the local Agency is also being likened to “holding the bald” so it is difficult to bring the desired results.
Phenomenon “self-proclaimed god” is showing signs of cooling down?
Spending money strongly due to super profit
Through research, a course of treatment according to the method of “gods” is not low at an average cost of about 3 million VND for a course lasting 2-3 months with the same cost. medical examination, diagnosis and monitoring of the patient’s drug use completely … by phone. It can be seen that with such a high cost, just every day the “physicians” carry out treatment for a few dozen or a few hundred patients everywhere, the profit is not a small number, so the “medical healers” “Also extremely generous to spend money on advertising content.
According to advertising experts, with advertisements on the Youtube platform, Google implements a “bidding” feature to choose the preferred display in advertising services. This is a feature that allows advertisers to choose how much they will pay Google when YouTube viewers “click” on the promotional video or watch the specified time. Usually, companies and individuals running professional ads will know how to “bid” with the least amount of money but with the highest efficiency. The usual cost is in the range of 100-200 VND for a time when a viewer visits or watches YouTube for the specified time for the promotional video. However, the video advertising “god of medicine”, the medicine mentioned above has “bid” many times higher, maybe from 500 VND, even 900 VND. Therefore, priority is given to these videos to be rampant.
And the stars are helping?
When the “self-proclaimed gods” receive a negative reaction from the public and have signs of slowing down, the appearance of stars, celebrities, influencers participating in advertising products. “Absolutely effective”, “complete treatment” … are also asking many questionable questions.
Tracking a page promoting a product introduced is a comprehensive solution to “cure” the problem of body odor with the consultation of male singer Đ.T, which is famous for his nourishing hair and nickname ” Not old singer “. Appearing in the sharing video, the male singer said that the X series (including oral tablets and a rolling bottle) with dual effects will “eliminate” the problem of body odor; and X is also the first and only product in the world (!?) containing silver Nano ingredient that acts both inside and out to help reduce more than 90% of sweat and body odor after 1 course. It is not clear how the “special treatment” of the product is, whether it really cures armpit disease as shared by the male artist, but according to the above information, it is confirmed that the advertising content No. 2301/2020 / XNQC-ATTP dated 23 / 07/2020 is issued by the Food Safety Department to the product with the content and function: “Support to improve sweating situation”.
Male singer Đ.T in the product video is said to be able to cure the “wing inflammation” problem.
The 58-year-old NTM shared with a reporter related to the fact that artists participating in online advertising for “drugs” said that she recently encountered many advertisements with different contents from “diabetes pills”, “Stomach effervescent”, … with the appearance of a famous comedian, director of a famous theater and familiar with the audience through his audacious roles on television from 2005 to now on. In common of these videos, the actor shared about his own medical problems and how the product was effective during use; and in many cases the actor mentions the effectiveness of the product in a “miraculous” way. In an introduction video about the product “effervescent Y”, the actor said, this is “the No. 01 effervescent tablet in Vietnam, for sure” and the technology application from Japan has the effect of “folding 300 times ”compared to conventional products.
The comedian shared that a product was “300 times more” useful than a conventional product.
The advertising of selling drugs and functional foods with the promise of “cure”, “the perfect solution”, “farewell to the disease”, “root treatment” … has not been verified in terms of quality. The amount, which has not been licensed by the competent agency for advertising, is a violation of the law. So are the stars and celebrities who are participating in the ads with the above content are responsible for the content they have participated in advertising?
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