CHANGE and WildAid Vietnam launch communication project to raise awareness of pangolin conservation

CHANGE and WildAid Vietnam officially launched the innovative media campaign ‘Pangolin is still the same’ with the video ‘Cold News’ as the opening activity. With the message ‘More pangolins, less pangolins’, the campaign aims to warn and raise public awareness in the work of pangolin conservation in the face of extinction.
CHANGE and WildAid Vietnam officially launched the innovative media campaign “Pangolin is still the same” with the video “Cold News” as the opening activity. With the message “More pangolin, less pangolin”, the campaign aims to warn and raise public awareness in the work of pangolin conservation in the face of extinction.

The problem of hunting and consuming pangolin has been and is an urgent issue that needs the attention of many people. However, news about pangolin is no longer new and “hot”. Amid a series of sensational news that have always won the media and audience’s attention, news of illegal pangolin hunting, transport and consumption seems to be forgotten along with that. is the disappearance of this rare animal more and more. A pangolin when caught. That is why “Nguoi Nguoi News” was born, along with the appearance of a single main character throughout the video, that is the editor (Editor) Te Te, he must personally broadcast. image to bring “cool” information to the public and is a cry for help for yourself and your fellow human beings. With the witty and a little sarcasm of Editor Te Te, the information on the pangolin’s emergency situation was updated in the news in a very impressive way through thoughtful numbers and comparisons: ” Hundreds of Vietnamese people have difficulty when entering the country, hundreds of thousands of pangolins easily return home because of smuggling ”. The highlight of the news is BTV Te Te’s excellent rap. If you pay attention, you will see the extremely familiar Rap melodies in an extremely famous music product by Rap Viet judge – Binz, Big City Boi: “Rap on top is always trending / Available on Youtube, even on Zing / Dead on top, but dying / At the top of the red book people still keep silent!” Exactly as what BTV Te Te reported, the condition of the pangolin is really in danger. Pangolin is the most hunted and consumed mammal in the world. The World Conservation Union (IUCN) estimates that one pangolin is taken from the wild every 5 minutes, with a population skyrocketing to more than 200,000 a year, and more than 1,000,000 million. Pangolins were poached and trafficked for decades, making them the most trafficked mammal in the world. Hunters in Vietnam killed pangolins for their scales. Taken by Paul Hilton for WildAid. There are 8 species of pangolin in the world today, 4 species in Asia and 4 species in Africa. Vietnam is home to two species: the Javan Pangolin (Manis javanica) and the Yellow Pangolin (Manis pentadactyla), both of which are on the IUCN Red List Critically Endangered. Although Vietnam has signed the International Convention on Endangered Species of Wild Fauna and Flora (CITES) and pangolin on the list of highest levels of protection by Vietnamese law, hunting and pepper This mammalian species still shows no signs of decline. Are we still not interested enough? Six of the 27 countries and territories identified to be involved in pangolin scales were found to be involved in 94% (193.2 tons) of total contraband seized between 2016 and 2019. , and Vietnam plays an important role in this supply chain (2): both as the point of import and export of pangolins trafficked, hunted, and also the transit point in the smuggling line. There are three leading causes of pangolin to be sought after: the use of pangolin scales or products to cure various ailments including stress relief, liver congestion, lactation obstruction, and arthritis; Pangolin meat and parts are considered a luxury food throughout Asia – especially in China and Vietnam; carved pangolin scales are sold as jewelry in Vietnam. Up to now, there are not enough scientific reports to prove pangolin scales’ benefits to human health, but one thing is for sure: we always have a choice but pangolin does not. They will quickly become extinct if we don’t act now! Therefore, the campaign “Pangolin is still the same” with the aim of raising awareness of the community about the conservation of pangolins, thereby preventing the escalation of hunting and consumption of this mammal. . Using a way of conveying close and suitable to young people’s tastes, “Cold News” with Editor Te Te continues to receive a lot of attention and attention from the community and continues to spread the message of wildlife protection. Sharing about this new campaign, Ms. Nguyen Thanh Ngoc Han, Wildlife Program Manager of CHANGE said: “Over the years of implementing the campaigns, we have found that creative expressions often lead to a much larger effect in changing public perception and behavior. In a society with so many modern tools and so many concerns today, it will be difficult to attract people to read in-depth articles on the value of pangolins, but a clip is almost 1 minute long. With a new, curious, fast tempo expression form to give the most detailed information in time, and with a format suitable for many diverse media channels, easy to spread and share, will help ensure communication. the campaign’s message will be accepted by millions. ” Activities under the campaign “Pangolin is still the same” received support from the Pangolin Crisis Fund, Embassy of the Netherlands … CHANGE is a Vietnamese non-governmental organization with a mission to raise awareness, change behavior and develop community capacity in addressing environmental issues, wildlife protection, and sustainable development. climate change mitigation and adaptation.