Since G-Dragon collaborated with Chanel, more and more Korean idols have become famous fashion brand ambassadors.
SBS Analyze the reasons why high-end fashion brands around the world choose Korean idols as their representative faces.
In this article, they emphasize that G-Dragon (Big Bang) was chosen as Chanel’s brand ambassador after attending the show under the brand name Chanel. Paris Fashion Week 2015 . This event marks an important milestone, becoming a stepping stone for other idols to go deeper into the fashion field. Reporter Woo Hyungjun commented, “Since then, more and more Korean idols have become luxury fashion brand ambassadors.” 
G-Dragon has a close relationship with the Chanel brand. Photo: Chanel. G-Dragon is not a strange face to famous fashion brands. Since 2009, the male artist has had the opportunity to work with Louis Vuitton. The French fashion house signed a contract to sponsor costumes for the debut album of the leader of Big Bang. Before that, the company had never sponsored any Korean stars. Also follow SBS , choosing a rising star to become an ambassador is a very good way of marketing from brands. Not only with a number of photo sets, the idols contribute to bringing the image of luxury fashion to the public through their lifestyle. 
BlackPink members are all brand ambassadors for famous fashion houses. Photo: Kiss Asian. Currently, many Korean idols are selected as brand ambassadors such as Kai (EXO), BTS, BlackPink… They create positive effects for the brand. For example, Jimin (BTS) made a Louis Vuitton T-shirt cost 755 USD to be bought in many countries, Jisoo and Jennie (BlackPink) are the stars with the biggest media value in Vietnam. Paris Fashion Week Fall – Winter 2021…
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