Despite identifying tourism as a key economic sector, Thua Thien Hue still tries its best to ensure that the ancient capital city is a safe destination for tourists…
Due to the impact of Covid-19, the total number of visitors to Hue decreased significantly. Recently, in the face of complicated and unpredictable developments of the Covid-19 epidemic; City People’s Committee Hue, the Organizing Committee of Hue Traditional Craft Festival 2021 decided to suspend the organization of Hue Traditional Craft Festival 2021 to focus resources on controlling and repelling the epidemic. Hue Traditional Craft Festival 2021 is scheduled to take place from May 29 to June 26, 2021. According to Chairman of the City People’s Committee. Hue Hoang Hai Minh, in case the Covid-19 epidemic is well controlled, the City People’s Committee. Hue will organize Hue Traditional Craft Festival 2021 in the second half of July 2021 (specific time will be announced later). Previously, Hue Traditional Craft Festival 2021 is expected to breathe new life into Hue’s tourism and economy in 2021. The most prominent main events can be mentioned: art program Opening ceremony Hue Traditional Craft Festival 2021, Craft Product Design Contest, Sculpture Camp, Ao Dai Week, Ancestral Ceremony, Exhibition of Ancient Nguyen Dynasty costumes, Trinh Cong Son Music Night, Food Festival, Beer sugar… According to the organizers, the highlight of Hue Traditional Craft Festival 2021 focuses on contemporary creative design orientation, bringing Vietnamese traditional crafts closer to daily life. The highlighted elements include Creativity – Culture – Crafts. 
Hue Traditional Craft Festival 2021 is expected to breathe new life into Hue city’s tourism and economy. Accordingly, craft villages, artisans and businesses are encouraged to bring to the Festival creative contemporary designs that are still based on traditional cultural values and traditional crafts. This is also the goal that the province and city are aiming for in the coming period, when placing the cultural – creative industry as the focus of development, but still ensuring to preserve the values and quintessence of traditional crafts. Due to the impact of Covid-19, in 2020, the total number of visitors to Hue is estimated at 1.687 million, a decrease of nearly 65% (of which, international visitors are estimated at 558.841 thousand arrivals, a decrease of nearly 75%), revenue from tourism estimated at 3,839 billion VND, down 66%. Also due to the epidemic, the total number of travel agencies and offices, travel agents that will stop operating in 2020 in Hue is 24 units. Many other units operate in moderation, employees quit. Nearly 80% of accommodation service businesses stopped operating, causing revenue to decrease by more than 80% compared to the same period in 2019. Faced with that situation, in order to ensure Hue is a safe destination while still stimulating tourism demand, the Department of Tourism of Thua Thien Hue has actively built a tool Hue Blue Map for tourism to synthesize. , instructing destinations, accommodation facilities and tourism services that have ensured safety factors in accordance with the content of the set of safety criteria for epidemic prevention. These instructions are posted on the provincial tourism portal (visithue.vn) and Hue-S mobile application, as well as sent to travel agencies outside the province and widely published in various means. media. 
Hue will apply an electronic ticket system for various types of sightseeing and tourism. Recognizing that digital transformation plays an important role in the economy, including tourism, Thua Thien Hue will focus on transforming data for management; cultural data, heritage, cuisine… develop VR360 virtual reality, build all kinds of experiences of smart tourism associated with smart tourism management. Thua Thien Hue is also implementing the application of Hue travel passport (Hue travel passport) with many integrated incentive programs, many products and services will be paid through this card to replace cash; The form of payment can be made by scanning QR code from Hue-S software or swiping cards from POS devices, electronic ticket systems for sightseeing and tourism.
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