From the physical world to cyberspace, mankind is experiencing the largest “migration” in history: terminals build bridges, scenarios face demand directly, data link value, software reconstructs the world… All these are related to the innovative power of the electronic information industry. Recently, the 9th China Electronics Information Expo (CITE2021) with the theme of “Innovation Drives High-quality Development” concluded, presenting key industries such as smart life, smart travel, ultra-high-definition display, 5G+ industrial interconnection, etc., which focus on current needs. , Also points to future development.
As a leading brand in the smart home appliances and information technology industry, Skyworth not only participated in the exhibition of the latest technological achievements in the fields of smart living, future display, and 5G empowerment, but also fully demonstrated the leopard change of a national brand with a 33-year history. : From color TV to technology, from terminal to integration of software and hardware, from home appliances to smart habitat, we will carry out technological innovation to the end and compete for the top of the wave of digital survival. An “Ark of the Times” is in its embryonic form.
In the name of technology, let the display connect everything According to Intel’s estimates, the number of global IoT devices will reach 100 billion in 2025; the global panel giant BOE said that the number of IoT ports will reach 1 trillion by 2035. When the curtain of “Internet of Everything” is gradually opened, an obvious question arises. As the key to open the door of this era, what kind of interaction should we choose? A consensus is that for a long period of time, screens are the best carriers, thanks to the natural convenience of interaction given by “visualization”. In this regard, we can see such a phenomenon: home appliance giants that hold the advantage of black electricity have shown a more active participation. Skyworth, at the head, is naturally an outstanding representative. At CITE2021, we can certainly see the attraction of Skyworth TV to many viewers. This time, Skyworth exhibited the latest OLED dual flagship. Among them, the glass-sounding 88-inch 8K OLED TV W92 was highly affirmed by the organizing committee of the conference as soon as it was unveiled, and won the “Ninth China Electronic Information Expo Innovation Award”; The representative products of the conference’s ultra-high-definition/flexible display technology have received special attention. It can be said that Skyworth OLED dual flagships are leading the industry in terms of sound and picture experience and form innovation. At the same time, relying on scientific and technological innovation, Skyworth’s exploration of display has broken through the boundaries of traditional TV. It is better to first look at the areas most closely related to the new OLED dual flagship. In the face of the rapid development trend of my country’s ultra-high-definition video industry in the 5G era, the launch of the 88-inch 8K OLED TV W92 is just a sign of a new milestone in the terminal. At CITE2021, Skyworth also exhibited its latest achievements: “5G+8K” one-stop solution, including 8K cameras, monitors, 8K Coocaa, 5G extenders, 8K and “5G+8K” TVs, etc. The front-end, cloud, transmission and terminal one-stop solution to user needs. As for the birth of the “Transformers” W82 in TV, it has benefited from the ability of self-made OLED modules (ie OBM). Skyworth, as the first domestic company with OBM capabilities, can not only make more differences in product form, but also realize automatic cost control of the entire machine, and better serve the popularization of products. Then look at the expansion of the category and the extension of the scene. Skyworth Display, which has just completed a brand new upgrade, brings 5 products with harder cores and more powerful performance this time, including 484K OLED displays, 15.6 4K OLED portable displays, 240HZ high-color quasi gaming displays, etc., covering gaming games. Competitive and business office scenes; Skyworth’s full-scenario smart screen T series products, as flagship conference machines, can achieve seamless switching between Windows and Android dual systems, efficiently assisting meetings… In fact, the above exhibits should still be a small part of Skyworth’s R&D and innovative applications. Let the display connect everything, let the screen be everywhere, and then build an industrial ecology that covers content collection, editing, transmission, and display in the horizontal direction and display technology, modules, chips, and terminals in the vertical direction. This is the result of technological innovation. Skyworth is moving from a color TV brand to a technology brand. In the name of experience, use services to reconstruct the terminal Introducing high-quality terminal products and renewing the scene experience is just a small step in a smart life. The system, software, content, and service continue to iterate, the content is constantly filled, and the extension is constantly expanded. “Software and hardware integration” is a product that must adapt to the times. While industry enterprises are still passively coping with it, Skyworth is already actively seeking change. Let’s look at the performance of Coocaa Technology, which is the main body of Skyworth’s “soft-hard synergy” strategy: According to the 2020 financial report, its revenue has achieved a breakthrough of 1 billion yuan in the current period, which is also the result of maintaining a high double-digit growth rate. Behind the results, Coocaa Technology released the Unbounded System Coocaa 8 in 2020, which for the first time realized the unbounded system and unbounded service, shocking the industry. In addition, as of the end of 2020, the Coocaa system applied to Skyworth and Coocaa TV brands has covered more than 65 million smart terminals in the Chinese market. Under the guidance of “soft and hard coordination” thinking, Coocaa transformed the smart TV in the living room from a pure entertainment center to an interactive center integrating entertainment center, family education center, and control management center. Coocaa Technology, in the eyes of the outside world, has become an obvious “second growth curve” outside of Skyworth’s terminal. At the Skyworth booth at CITE2021, “soft and hard synergy” is already a brand temperament from the inside out. For example, Skyworth launched the world’s first large-screen AIoT ecological Swaiot Xiaowei Zhilian, which has the tension of “anywhere”: in terms of capabilities, it realizes the interconnection of all things with smart devices centered on large screens, which can be viewed on the TV, Control and manage Swaiot smart devices in the whole house; in terms of interconnection, it has realized “cloud-cloud interconnection” with Midea, JD.com, and Huawei’s AIoT ecosystem, with tens of millions of smart devices. The organic integration of hardware, platforms, systems, and services provides users with a complete experience. This is the integration of software and hardware, the integration of ecological resources, and the wisdom of covering all scenarios in the home that are only available to high-dimensional competitors of smart homes. From this point of view, Skyworth is moving from a terminal brand to a “soft and hard synergy” smart life solution brand. In the name of value, let wisdom be everywhere In the name of technology, color TV is not the end of Skyworth; in the name of experience, the terminal is not the end of Skyworth. In the “human migration” of digital survival, “wisdom” will eventually be everywhere, and this will be one of the directions for the extension of the value of all electronic information companies. As a representative brand of the home appliance industry, Skyworth has listed “intelligence” as one of the three strategic directions of the group earlier. Furthermore, Skyworth proposed to vigorously promote the development of the smart residential industry, where “home” is the center. , The upgrade of all-category smart home appliances, and the expansion of more future categories, are the footholds. Judging from the CITE2021 site, in addition to the OLED dual flagship, Skyworth also exhibited multiple types of smart home appliances, building a huge modern smart living ecology: The annual super flagship 8K TV box Skyworth Xiaopai Box P3 Pro, created by the team that won the Red Dot Supreme Award, is aimed at young people who have the ultimate pursuit of experience; Adopting the new BlueDrive III generation energy-saving inverter Skyworth smart air conditioner, which can achieve rapid frequency increase and fast cooling and heating, energy saving and power saving effect is 65%+ higher than the previous generation product, and the noise is as low as 18 decibels; The integrated kitchen, the newly upgraded thin mirror hood V4, and the AI oil fume separation hood, left-roasting and right-steaming integrated stove, cabinet smart screen, high-value small household appliances and other new products in 2021, are planning a brand new New space for smart kitchen… In fact, Skyworth has built a complete system of intelligent human settlements from access to interaction, to content, and then to application: at the access point, Skyworth Digital’s set-top box business under Skyworth Group is a global leader, with a market share of more than ten consecutive years. Ranked No. 1 in China in 2011, and achieved extensive coverage; on the display side, Skyworth TV’s market share has been in the forefront of the industry for a long time, OLED TVs occupy half of the market, and they have considerable right to speak on the core platform of the home Internet; on the content side, cool The company has built an industry-leading unbounded operating system that aggregates massive content and services; on the application side, Skyworth is fully renewing and upgrading its business lines such as refrigerators, washing machines, air conditioners, kitchen appliances, etc., covering all scenes of life… On the whole, it should be Skyworth’s goal to put people as the center, let “wisdom” fill the details of life, and become the same “infrastructure” for water and electricity in the future. Skyworth is no longer framed by home appliances, but is making a comprehensive value leap towards the Smart Habitat brand. Digital survival, this is the torrent of the times, taking advantage of the trend, the brand leopard change, is the attitude of Skyworth. (Ding technology original, reprint must be marked “source: nail technology”)
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