What you think of April is “April in the world is full of flowers, and the peach blossoms in the mountain temple begin to bloom.” But in fact, for the majority of workers, April is just the beginning of Q2.
Has it been miserable? In fact, it’s not just you this year. Many car companies have a particularly difficult life. After the baptism of last year’s epidemic, major car companies were secretly working hard at the beginning of this year, especially in the market segment of new energy vehicles. The competition is even more intense. Especially intense. The following is the ranking list of China’s pure electric SUV sales in March 2021 drawn by the author. Let us take a look at which models are on the list in such a fiercely competitive new energy vehicle market, and which models are on the list. Do you struggle with redundancy?
No.15-BYD Tang Sales: 431 Even in the 15th place, BYD Tang’s product competitiveness is still very strong. And on April 7th, the blade battery began to be fully equipped, and the acupuncture test was fully implemented as an enterprise standard. The decentralization of blade batteries at a certain level indicates that BYD’s pure electric car products have entered a new era. Of course, this also includes the 2021 Tang EV. Although the new exterior and interior does not have much innovation, and the comprehensive subsidy price of this car has reached 279,500 yuan to 314,800 yuan, but it is among the products of the same level. , Its battery technology and product safety are indeed unmatched. No.14 ―Roewe Marvel R Sales: 434 Although its sales are almost the same as BYD Tang, its style is very different from BYD Tang. The biggest selling point of Marvel R is the world’s first full-cabin interactive 5G mass-produced car. The exterior and interior design are also closely linked to the positioning of its technological car. It is a product of the era of the integration of the Internet and the car. In contrast, Marvel R may be more favored by the fashionable urban crowd in the new era, and BYD Tang may be favored by more family car consumers. No.13-SAIC Volkswagen ID. 4 X Sales: 459 Although it was not officially released until March 26, Volkswagen is a traditional car giant after all, and sales reached 459 in just a few days. As the first pure electric SUV under SAIC Volkswagen, SAIC Volkswagen ID.4 X is based on Volkswagen’s new MEB platform. As an exclusive platform for electric vehicles, the MEB platform uses a large number of cutting-edge technologies. As Volkswagen’s first powerful product in China’s new energy vehicle market, SAIC Volkswagen ID.4 X broke the lack of high-quality products priced at 200,000 to 300,000 heads. Future market feedback should be quite good. No.12-Mercedes-Benz EQC Sales: 557 In fact, the sales of Mercedes-Benz EQC in overseas markets are still good, but I don’t know why the performance in China has been relatively flat. At present, Mercedes-Benz EQC’s terminal preferential margin is still considerable, and it is very worthwhile to start. No.11-BYD Yuan Sales: 650 The performance of BYD Yuan in the domestic new energy small SUV market has always been very good. Like BYD Tang, the product style is more oriented towards household use. With a blade battery, it has a cruising range of 401 kilometers, which can handle city commuting and short outings. As the first car for young people, this BYD Yuan is very suitable. No.10-Idea VE1 Sales: 748 The concept VE1 may not be familiar to many people. It is actually a product under the Guangqi Honda brand. Although the car logo adopts the concept, you can think of it as a pure electric version of Binzhi. This car is still mainly aimed at users It is a consumer of family cars, and its current discount rate is also very good, friends who like it can consider starting. No.9-Geely Geometry C Sales: 959 Geometry C is Geely’s second model after the launch of Geometry A. The subsidized price is 129,800 to 182,800 yuan. The design style of this car is very young and has its own characteristics. It also has a design that echoes its name in some details, which is very valuable among products of the same price. No.8-GAC Trumpchi AION V Sales: 1052 It is not difficult to find that GAC Trumpchi AION V is also a very young style work. And among the compact SUVs, the AION V’s space performance is relatively good, and it can provide a good ride experience. In terms of price, the AION V manufacturer’s guide price is 159,600 to 239,600 yuan. Unfortunately, the discount rate for this car is not large at present, and friends who like it can wait and get started. No.7-Weilai ES8 Sales: 1467 No.3-Weilai EC6 Sales: 2484 No.2-Weilai ES6 Sales: 2960 I have to say that Weilai is now very strong, and all of Weilai’s products are on the list. According to Weilai’s insurance coverage in the first quarter of 2021, Weilai’s three models ES8, ES6 and EC6 sold 19,844 vehicles, a year-on-year increase of 420%. It is worth mentioning that the average transaction price of Weilai in the first quarter reached 428,000 yuan, and the average transaction price of Weilai Auto ranked third, behind Porsche and Land Rover. Although the sales momentum is very objective, Weilai’s current production capacity is being affected by chips. Weilai’s founder Li Bin once said that Jianghuai Weilai’s production capacity is now 400 units per day. Based on 25 working days per month, monthly production capacity can reach 10,000 units, but affected by the supply chain (chips and batteries), the production capacity of 7,500 units per month is also under pressure. Due to the increase in the number of products on the market, NIO added 5 power swap stations and 9 overcharge stations in March, and a total of 196 power swap stations, 139 overcharge stations and 1826 destination charging piles have been built. Users have cumulatively replaced power. It has exceeded 2 million times. At present, it seems that Weilai’s insistence on the main luxury product positioning and the intimate service model for high-quality customers is very reasonable and correct. No.6-BMW iX3 Sales: 1526 The BMW iX3 is actually an electrified version of the BMW X3, so in terms of handling, the iX3 inherits BMW’s sporting genes very well. It feels like a fuel car when driving. The 500-kilometer range under the NEDC standard completely breaks the owner’s mileage anxiety. . And this year, the BMW Group will launch a total of 25 new models in the Chinese market, which is worth looking forward to. No.5-Weimar EX5 Sales: 1526 No.4-Xiaopeng G3 Sales: 5120 Ranked fifth is Weimar’s EX5, and fourth is Xiaopeng’s G3. The positioning of these two models is also home. As a new force in car manufacturing, Xiaopeng’s sales closely follow the pace of Weilai. According to statistics, in March, Xiaopeng Motors delivered a total of 5,102 vehicles, of which Xiaopeng P7 delivered 2,855 units and Xiaopeng G3 delivered 1,955 units. Throughout the first quarter, Xiaopeng Motors delivered a total of 13,340 vehicles, which is also the quarter with the highest delivery volume of Xiaopeng Motors. No.1-Tesla ModelY Sales: 10140 Finally came to the first place, without a doubt, Tesla’s Model Y, with monthly sales reaching 10140 units, surpassing the second place by nearly 7,000 units. In the first quarter of this year alone, Tesla delivered a total of 184,800 new cars worldwide, while in the Chinese market, Tesla delivered a total of 35,478 new cars in March. I have to say that this number is very exaggerated. Following this trend, the future will no longer be the BBA tripartite power, and Tesla has successfully entered the circle. Although the product sales are very good, Tesla’s wind reviews have always been controversial. From last year’s accidents that suspected that the brakes had safety defects to the so-called “real hammer”, you will work together on the whole network. Under the circumstances, yin and yang Tesla seems to have gradually become a kind of “political correctness.” Tesla really doesn’t look at it this way, which is not necessarily the case in my opinion. In communication, there is a theory called the “silent spiral”. In short, if a person finds that the opinions and opinions of most people are consistent with his own ideas, then that person will express himself bravely, and if his The more popular the view, the more active the participation. On the contrary, if this person is in the minority and his views and ideas are ignored or disagreeable, the more he will hide his ideas and remain silent. Maybe this is what Tesla is going through now. Compared with the overwhelming controversy, a large number of car critics are unifying. After all, the criticism is to urge a car company to get better, not the self-revelry between the marketing account and a group of people who don’t know the truth. Well, to make a summary, on the whole, this year’s new energy vehicle market sales are very good, which is also an important sign of the transformation of automobiles to electrification. Judging from the list, Chinese brands occupy a large market share, especially NIO. On April 7th, the 100,000 mass-produced car has also officially rolled off the assembly line. It is not difficult to see through various signs that the new energy boom in China’s auto market may have begun. Note: The above pictures are from the official brand
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