Beauty tools become a new hobby of Chinese youth

Believing in advertising about miraculous beauty effects, young Chinese are willing to spend large amounts of money to buy face washes and massage machines.
On Singles’ Day on 11/11 last year, Shengxinte (23 years old, Wuhan Media Academy) watched the broadcast of “streaming king” Li Jiaqi to kill time.

“In the broadcast room, he introduced a beauty device, excited screams broke out, but I just watched with an outsider mentality. Then they asked a girl in the room to try the product. , the left side of her face looks a bit smaller than the right side. Admittedly at that moment I was ‘frozen’ because I was so surprised.” Shengxinte had heard about the lifting and firming effects of that product, but its price was not cheap. “When I was hesitating, the livestream room offered 24 offers, I thought the opportunity had come to me. Quick calculation in my head, I found it was a really good price, decided to buy immediately with one click” . Young Chinese people prefer home beauty devices such as face washes and lifting massage machines. Shengxinte is happy to have successfully purchased the item. However, when she told her friends about buying a beauty machine, they all said that it was not necessary because she was only 23 years old, did not have wrinkles and her skin was also healthy, no need to lift or tighten. “I think choosing to buy is also a psychological factor, but now that I have used the device for 6 months, I am satisfied. I see smaller pores and a clear jawline.” “Buy it on livestream for 4,492 yuan, about 1,000 yuan cheaper than usual, I think it’s a bargain,” said Xiaosheng (23 years old) praising her new face lift device. Like many other young people, she also started the “anti-aging path” early. According to the The Pape r, as beauty technology is more and more developed and popular, young Chinese are also becoming more willing to spend on beauty care. According to survey data of CBNData, 91.3% of people born after 1990 believe that cosmetic surgery is one of the anti-aging methods, they believe it much more than options like “care” skin care” or “exercise”. The market for anti-aging beauty devices for women has experienced a boom since 2020, especially with products priced at around 3,000 yuan growing strongly. Home beauty tools with technology are sought after and become a new hobby among young people. Regret when rushing to spend money Lili is a banker in Hangzhou. During a trip to Japan in 2016, she was led by a tour guide to an electronics center to buy a Hitachi face wash. “I am willing to spend a large amount of money to buy. The function of the machine was introduced as cleaning the skin, shrinking pores, but after a few days of use, I realized I was ‘paying IQ tax’. to use, i need to take a cotton pad and pour makeup remover on it, after washing the cotton pad will be yellow, which means the skin looks clean.In fact, just holding the cotton pad with your hand gives the results the same, similar”. Many people regret after buying expensive but ineffective beauty products. She says it feels cheated when there’s no visible effect in shrinking pores. After a few uses, she left the device idle. “It’s a waste of money to buy such an item when a cotton ball is equally effective.” A beauty blogger said she often looks at skin care products, buys them to try and review them on her channel. In 2014, to thin her face, she bought gold masks through Taobao Japan for 700-800 USD. After a few uses, she saw many people using gold bars for skin care mainly due to propaganda effects, the actual beauty results were not high. “I wouldn’t say they’re useless, but for me personally, it’s not very effective. The more I study how this product works, the more tasteless it becomes.” Seeing crow’s feet appear around his eyes when looking in the mirror, Li Zijun (Xiamen) suddenly realized the importance of taking care of his eyes. She immediately went online to search for products, initially intending to buy eye cream, eventually she was drawn to beauty devices. After consulting, she bought an eye massage roller for 1,500 yuan. The product is advertised to improve wrinkles around the eyes, puffiness and dark circles, and can also be used on the nose. After receiving the goods, Zijun was a bit disappointed because the material of the machine is plastic. Before use, she needs to apply cream around her eyes and the steps are quite troublesome. Having used it a few times, she did not notice any improvement. “I can’t blame the product because I have to persevere to be beautiful. But I’m the type of person who rushes, wants to see results immediately. Now I’m reselling this device for 500 yuan. I recommend everyone Consider, don’t be too hasty when you want to buy home beauty tools.”