In whose hands is the market share of air purifiers in Vietnam?

Retailers say that the air purifier industry is still quite new in the Vietnamese market. Sharp, Xiaomi and Samsung are prominent names, accounting for the majority of sales today.
According to the forecast from the research company Grand Wiew Research , the global air purifier market in 2021 will reach 12.26 billion USD. It is expected that by 2028, this number is estimated to increase to about 22.80 billion USD.

The leading air purifier brands in the world today include: IQAir, LG, Philips, Panasonic, Sharp, Samsung, Xiaomi, Dyson… Sharp is dominating the air purifier market in Vietnam Compared with other electrical equipment, the air purifier industry is still quite new in the Vietnamese market. According to a representative of Dien May Xanh, in the past, Sharp products accounted for about 70% of the air purifiers sold by this retail chain. This is considered a pioneer in penetrating the Vietnamese market in this industry. Currently, with the pressure of many new brands, Sharp is still standing in sales at Dien May Xanh but only accounts for more than 30%. Sharp, Xiaomi air purifiers are popular in Vietnam. Photo: The New York Times. Xiaomi is accounting for about 15% of the devices sold at Dien May Xanh. This brand has fewer products but has a certain number of “Mi Fan” customers, competitive prices, capacity suitable for user needs, simple, modern design and IoT integration. Philips and Samsung have only entered the air purifier market in Vietnam about 1.5 years ago. Both of these brands focus on the mid-range price segment instead of the popular price. The remaining brands such as Midea, Bluestone, Kangaroo, Electrolux all have air purifier products but have not held a high market share. The retail systems all said that air purifiers in the segment of 3-9 million dong are competing most actively. Some of the best-selling models include Sharp FP-J30E-A, Xiaomi Mi Air Purifier 3H, Samsung AX34, Daikin VM30 and Philips AC0820. A representative of Media Mart system said that in addition to cleaning the air, Vietnamese users are also interested in additional features such as humidifying, dehumidifying, catching mosquitoes and product design. “The current sales of air purifiers have increased compared to the same period last year. The reason comes from the active participation of brands. Previously, there were only under 5 competing firms, customers did not have many choices in terms of brands and price ranges. Currently on the market, there are 12-15 major brands participating in this market, the goods are more diverse in design and features. Besides, users are more and more concerned about the health and quality of the air in the home,” shared Mr. Phan Thanh Hieu – Head of refrigeration sales team of Cho Lon Electronics system. New factors in the Vietnamese market On April 14, Dyson (a luxury home appliance brand from the UK) held an event to announce its entry into the Vietnamese market with a series of products such as air purifiers, wireless vacuum cleaners or hair dryers. . Currently, Dyson has 3 models of air purifiers with prices ranging from VND 9,8-19.6 million. Dyson’s products are compact, fashionable and different from other competitors in the market. Share with Zing , a representative of Dien May Xanh said that Dyson is famous for hair dryers and vacuum cleaners in the middle and high market segment. In the air purifier industry, Dyson is not popular. Dyson models have more eye-catching designs than other products. However, in this price segment, Samsung is doing quite well and has a certain number of customers. Dyson’s air purifier has an eye-catching design but is quite expensive. Photo: Cnet. In addition to imported names, the air purifier market also has the presence of Vietnamese brands such as Kangaroo, Karofi, and Sunhouse. According to a representative of Media Mart system, the advantages of Vietnamese brand air purifiers come from good prices, full features and cheap filter replacement costs. “Vietnamese brands such as Kangaroo, Karofi, and Sunhouse offer a number of air purifier models with good prices compared to imported models. However, about the brand, they have not created a high level of awareness for users like Sharp or Xiaomi,” said the representative of Dien May Xanh. The future trend of air purifiers Representatives of Samsung and Sharp Vietnam both said that the demand for air purifiers is still increasing, especially in big cities like Ho Chi Minh and Hanoi. “The air purifier market has really only started to be active about two years ago. Air pollution and disease outbreaks have made consumers more concerned about health, so pay attention to this product. Hanoi and Ho Chi Minh are the two cities with the highest consumption of air purifiers, with 50 and 45% respectively, the rest are other areas,” said Nathan Hsiao, Deputy General Director of Sharp Vietnam. Zing . Future models of air purifiers could be equipped with AI or virus suppression. Currently, products on the market are capable of removing allergens, mold, bacteria, fine dust (PM 10), ultrafine dust (PM2.5) or even PM1. 0. Some models have the ability to connect and control via smartphone. “When the products of all brands have good air filtration capabilities, they will compete with filter performance, flexibility in replacement, repair and warranty. In addition, the companies also compete with each other on price and model. code,” said a Samsung representative. Mr. Nathan Hsiao said that in the future, air purifiers can resist and inhibit viruses that cause disease spreading in the community. In addition, the trend of applying AI and IoT technology will be popular in this industry.