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Why in the middle of a ‘forest’ of ambassadors, Chanel chose Jennie (BLACKPINK) as the cover for The Chanel Book?

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Jennie (BLACKPINK) proves Chanel’s second hottest brand ambassador when she was selected as one of the three cover faces of V Magazine, the publication with the theme ‘The Chanel Book’, so what is the reason ?
V Magazine is an American magazine, also one of the leading fashion magazines in the world, with a series of covers of impressive and beautiful stars. In the publication combined with the luxury brand Chanel: The Chanel Book , V Magazine launched 3 cover versions with 3 faces that are all brand ambassadors.

The first face introduced by Chanel was Lily-Rose Melody Depp, daughter of famous actor Johnny Depp and singer – actress Vanessa Paradis. Lily-Rose is both a model and an actress, she has the beauty of both parents (America and France), as beautiful as a sexy rose. However, in this cover picture, Lily-Rose is criticized for being less sharp. Jennie (BLACKPINK) was introduced by Chanel as the second cover face of the book The Chanel Book , she wears outfits in the brand’s Spring-Summer 2021 collection. Jennie was introduced as one of the most prominent artists in the brand’s advertising campaigns, especially in Asia. That is why Jennie is the only Asian artist to be selected on the cover of this publication. It is undeniable, although Chanel is already a famous brand, since choosing Jennie as the ambassador, this brand has been widely known to more customers. However, Jennie’s shape this time with buns on both sides was damaged netizen Han complained of “not having Korean style at all, but looking like a Chinese artist”. 3rd cover face of The Chanel Book is Margot Robbie, a famous Australian actress who has made the world “crazy” with the role of rebellious girl Harley Quinn.