“The times are changing, and consumption is constantly iterating and upgrading. The only thing that does not change is to keep your duty in this small world and do your best to serve customers who travel north and south.”
The No. 1 Food Store on Nanjing East Road is almost the most precious childhood memory for the elderly Shanghainese. As soon as I walked into the store, the aroma came out, and all kinds of food were dazzling. In an era when goods are scarce, even if you stand there, happiness will emerge spontaneously.
It is in accordance with the good memories of childhood that Yu Fei plunged into the store after graduating from high school and became an ordinary salesperson. But she never regarded herself as a “stand on the counter.” “Even in this small world, there is a big’service classic'”, she remembered the words of the party member master for 28 years.
It was here at the counter that she “Stand” became the leader of the model worker studio, “Stand” became the national model worker, and even stepped into the live broadcast room and the community volunteer service market, dedicating a half-life time-honored food brand. “Bring the goods”, to bring the most familiar taste to thousands of households. “The times are changing, and consumption is constantly iterating and upgrading. The only thing that remains unchanged is to keep your duty in this small world and do your best to serve customers who travel from north to south.”
As a party member, you should do more than others
On the first day after entering the counter, Yu Fei was responsible for selling the white rabbit toffee that others had dreamed of, but when she was really over-weighting the candies, she scratched her head: the weight was inaccurate and the kraft paper was not good.
She secretly made up her mind: We must practice the basic skills well. Since then, she often practiced grasping sugar and weighing repeatedly when there were no guests. Now, if a customer wants to buy a pound of small walnut kernels in a small package, as long as Yu Fei goes down with both hands, grabs a handful and loads it directly on the scale, the result is not bad.
For more than 20 years, although Yu Fei has continued to honor, she has always insisted on serving at the front line of the counter. Every morning, she couldn’t get up at 5:30, just to arrive at work an hour and a half earlier, sorting out the shelves and going through the “checking books” before other colleagues went to work. “As a party member, I should take more responsibility and do more than other colleagues.”
Compared to the office, she is more willing to stay at the counter, chat with customers, and carefully study the products and displays. For her, this is “the gold content of a salesperson”.
Thinking more and doing more, it also made Yu Fei “sticky” a large part of the customer group. Especially at the moment, there are many online orders, and Yu Fei has to make more than 900 copies a day when he is busy. After the purchase is completed and the customer confirms, she will also call to remind the customer: After the receipt is displayed, a message will be sent to confirm that it is correct. “After this set of procedures, the heart is settled.”
Yu Fei used to have dozens of small books, carefully recording the tastes and preferences of different old customers, and now they have turned into hundreds of mobile memos. Over the years, it even turned into a “habit” and imprinted it in my mind. “She’s not here? I’ll buy it another day.” Many customers recognized Yu Fei. The trust and adhesion built between customers and salespersons are even more precious in the current commercial society.
No matter what job innovation is incumbent on
In the lobby on the first floor of the store, the best-positioned container is reserved for its own brand. For example: “One Box of Shanghai” which focuses on souvenirs, and “Yishi Yipin” for roasted seeds and nuts. Responsible for the sales of these two counters, what Yu Fei more often does now is to introduce new products and develop new products based on sales, and also recommend and match companion gift boxes for customers traveling north and south. Compared with the past, these two tasks are more testing the ability of innovation. “Innovation is particularly important for a 67-year-old company. As a party member and a model worker, I have no shirk.”
Like all time-honored stores, in recent years, with the rise of more and more commercial complexes, coupled with the e-commerce diversion of a large number of customers, long queues have become rare. Failure to take the initiative to innovate and attack is tantamount to “handing over” the consumer market. Since 2015, the store has initiated transformation and upgrading, and created three private brands and counters. Yu Fei is responsible for the operation of two of the private brand counters. Also in the same year, a model worker studio with Yu Fei as the leader was established in the store. Everyone brainstormed and combined the needs of users to make innovations. New products such as Gan Liren and Eight Immortals Fruit came into being.
Butterfly Crisp, originally a pastry snack with the characteristics of old Shanghai, has a short shelf life, is inconvenient to carry, and is fragile, so it does not stand out in the original sales. Yu Fei actively communicated with the R&D team of his own brand, and took the initiative to cater to consumers’ taste changes. The ingredients were improved, and the taste was crispy and fragrant but sweet and not greasy. At the same time, a single small butterfly pastry is packaged with an independent seal, which is cleaner and more convenient to carry. The shelf life has also been extended from 7 days to 3 months.
As soon as the new model went on the market, it was loved by consumers. It quickly became the “sales king” of its own brand, and was even recommended by the municipal consumer protection committee as a special souvenir in Shanghai.
The “story-telling” butterfly pastry was also “coming to the OTC” not long ago, and it has spawned a “eye-catching” Shanghai cultural and creative gift. The traditional tin box, the packaging with the map of Shanghai cultural tourist attractions, the QR code to listen to the Shanghai story, and the taste is full of 256 layers of crisp. “New form and taste”, this time, the long line came back.
Dare to venture and try, to provoke a leader in the team
During the May 1st Holiday and the May 5th Shopping Festival last year, Yu Fei once again played the spirit of daring to try, and bravely challenged the live broadcast. “It takes a bit of courage to do live streaming at my age,” but in order to dedicate her entire youth to the ordinary post, she decided to go all out.
In order to make the live broadcast go smoothly, Yu Fei and her partner rehearsed dozens of times, rehearsing lines, practicing positions, and even asking her daughter and her classmates for advice. “From the past’face-to-face’ to’screen-to-screen’, I hope to bring young people’s desire to consume and’pull’ them from online to offline.” The first live broadcast of the goods, the number of likes within an hour Over 30,000, the brand list of No. 1 Foods jumped from more than 900 to 170. In the live broadcast room, Yu Fei was so nervous that the back of his clothes was wet with sweat.
Taking the initiative to attack the cloud is just Yu Fei’s first step. In fact, she has more plans to let this fragrant and time-honored brand take the initiative to integrate into people’s lives. Last year, the community sales outlets in Longhua and Changqiao areas of Xuhui were successfully deployed. Knowing that there are related voluntary service activities in Changqiao Sub-district, Yu Fei decisively used his time outside work and his professional knowledge to provide food safety advice to the elderly in the community without saying a word.
No matter how ordinary a job is, you can break into a world. Yu Fei, who is more willing to call herself “Age Sister”, has set a new goal for herself: to better spread time-honored brands with new products, new channels, and new models, so that time-honored brands can connect people’s emotions and memories with the smell of smoke Rebirth.
Character Biography
Yu Fei, born in 1973, joined the party in 2006. He is currently the counter manager of some counters in the flagship store on Nanjing East Road of Shanghai No. 1 Food Chain Development Co., Ltd., and the head of the Shanghai Model Worker Innovation Studio. He has been awarded the title of “National Model Worker in 2020”. He has successively won honors such as Shanghai March 8th Red Banner Bearer, National Business Service Industry Female Achievement Model, and National May 1st Labor Medal. She led the team to focus on “Shanghai Shopping” and “Shanghai Service”, and won praise from countless customers at home and abroad with her warm, warm, thoughtful and professional services. At the same time, the model worker innovation studio named after Yu Fei’s service brand has played the role of demonstration, leading, intelligent innovation, and cultivating talents for more than 6 years.
Author: Wang Wan Yi Gu Yiqiong
Editor: Zhou Yuan
*Wenhui exclusive manuscript, please indicate the source for reprinting.
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