In order to promote and promote the consumption of lychee specialties in the domestic market, especially the southern market, from June 14 to June 20, AEON Vietnam organized the ‘Luc Ly Lychee Festival’ for the first time from June 14 to June 20. Ngan’ at 3 Southern Department Stores and Supermarkets. Previously, lychees were sold and sold at General Department Stores and AEON Supermarkets in the North and exported to the Japanese market.
At the Luc Ngan Lychee Festival, AEON Vietnam introduces to the southern customers the specialty of fresh lychee from Luc Ngan (Bac Giang). After being harvested at the garden, the lychees are selected, packaged, preserved and transported quickly to the Southern Departments and Supermarkets of AEON Vietnam to keep the fresh taste of the ripe fruit at the same time, strictly follow epidemic prevention measures and medical declaration throughout the transportation process. During the festival, AEON Vietnam has set a preferential price to create favorable conditions for many customers to shop and enjoy lychee. Customers can also order lychee on AEON Vietnam’s indirect shopping channels such as going to the local market, buying by phone or through Grabmart, Now or AEONEshop apps.
From June 14 to June 20, AEON Vietnam first held “Luc Ngan Lychee Festival” at 3 Southern Department Stores and Supermarkets, namely AEON Tan Phu Celadon, AEON Binh Tan and AEON Binh Duong Canary Mr. Bui Trung Chinh – Purchasing Manager of Food Industry, AEON Vietnam Purchasing Department – said: Luc Ngan lychee festival is an opportunity for southern customers to freely choose, shop and enjoy sweet flavors. The sweetness and freshness of Vietnam’s leading specialty fruit. Besides, through this activity, AEON Vietnam wishes to cooperate with customers to promote product consumption for Bac Giang farmers, especially while the transportation and consumption of products are greatly affected by the epidemic. It is expected that during the week of the festival, 3 Southern Department Stores and Supermarkets of AEON Vietnam will consume about 30 tons of Luc Ngan lychee. It is expected that the consumption of this fruit at AEON Vietnam’s supermarkets will double by 2020. Previously, from the end of May 2021, when the lychee crop started, AEON Vietnam sold lychees at General Department Stores and AEON Supermarkets in the North. AEON Group continues to purchase and export Vietnamese litchi to Japan Not only serving domestic customers, this year, AEON Group continues to purchase and export Vietnamese litchi to Japan through its member company, AEON TOPVALU Vietnam. Information from a representative of AEON TOPVALU said that the first shipment purchased from Hai Duong province arrived in Japan in the last week of May. This first batch of fabrics has just been sold for the first time at AEON Kagoshima Shopping Center. In the Kyushu region, within the framework of Vietnam Fair (Vietnam Fair) held from June 4 to June 6, Vietnamese lychees were introduced to Japanese consumers along with typical Vietnamese culture. Men such as ao dai, lantern… It is expected that in this year’s fabric season, there will be next batches of fabrics exported to Japan by AEON TOPVALU Vietnam. In 2020, Vietnamese lychee was first introduced to Japanese consumers through the AEON supermarket system in Japan. Bac Giang lychees are sold at AEON Vietnam and Japan, AEON Group not only connects and supports lychee consumption to domestic consumers, especially, Southern consumers can enjoy sweet fruit of Bac Giang land. This is an opportunity to increase the value of Vietnamese agricultural products to the world, as well as contribute to increasing the export turnover of Vietnam’s agricultural products.
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