The press not only helps businesses promote their images, brands and products, but also makes recommendations to develop policies and laws for socio-economic development, helping the business community to constantly grow. The press also pointed out the non-standard things and shortcomings in production and business activities, helping enterprises to recognize and evaluate their activities, increasingly improve and develop businesses within the legal framework. the law’.
That is the assertion of Mr. Tran Khac Tam – (Chairman of Soc Trang Business Association, Vice Chairman of the Council of Business Associations in the Mekong Delta, member of the Executive Committee of VCCI).
Could you tell me, what is the position and role of the press in the business? Over the years, I have worked at the Provincial Business Association, joined the Vietnam Chamber of Commerce and Industry (VCCI), I have realized that the press plays a big role in the development of the business community. Newspapers help businesses promote images, brands and products to the public. News in the press also helps businesses capture diverse information, especially domestic and foreign market information, giving businesses more data to shape production and business activities, perfect their strategies. business development strategy. Mr. Tran Khac Tam – Chairman of Soc Trang Province Business Association, Vice Chairman of the Council of Business Associations in the Mekong Delta, Member of the Executive Committee of VCCI. The press helps the business community raise policy recommendations to the State, in order to develop policies and laws for socio-economic development, helping the business community to constantly grow. The press also pointed out the non-standard things and shortcomings in production and business activities, helping enterprises to recognize and evaluate their activities, increasingly improve and develop businesses within the legal framework. the law. Personally, I have many good memories with reporters in the role of a member of the National Assembly, a member of the People’s Council, Chairman of the Provincial Business Association, etc. They help me convey my opinions and recommendations to the authorities, to general public. Currently, the rise of the social network has changed the method of information, brand promotion and image of businesses, weakening the advantage and position of the press. So, does the press still play an important role in business activities? It is clear that when social networks develop, the emergence of transnational platforms such as Facebook, Youtube, Google, Tiktok …, the press encounters fierce competition in both information and business aspects. advertising revenue. I was told by some leaders of press agencies that advertising and communication activities are difficult because businesses have other options. I understand and share with the press agencies, because once such a “cake” or has grown, it is not worth much but must be divided into more parts, the fiercer competition for shares is obviously difficult. more difficult. The press is the ideological and cultural force and also the business units to maintain operations and development. What about the information aspect, I find that with the use of today’s easy media, each person holding a smartphone can post information and express opinions very quickly and diversely. . Some people say that every facebooker can also become a “journalist” – citizen. Thus, the press has to compete for information with social networks, and in fact, there are cases where the press has gone behind social networks. However, I believe that social media cannot take away the position of the press. Despite fierce competition, which greatly affects journalism activities, social networks cannot replace journalism. I still read the press every day because there is official information, with statements, with verification, many issues are laid out methodically, multi-dimensional and complete information has been provided by reporters and editors. evaluation, screening, investigation, thorough interview. For the operation and development of the business community, I can confirm that the press still plays a very important role. So, in your opinion, is the press and business a reciprocal, symbiotic relationship? In the development of the press, businesses also play a significant role, newspapers and television stations attract significant financial resources from product promotion and communication activities for businesses. The activities of newspapers, television and radio stations are also production and business activities. Giving and receiving always take place in the process of interaction for a common goal of socio-economic development, building a richer and more civilized country. The business community and the press are not two opposing forces. Enterprises develop production and business activities, create material wealth for the society, and create jobs for employees. The press reports, analyzes and comments on social, policy and economic issues…, protects the right, fights against the wrong, and ensures social justice. Newspapers and businesses must operate within the framework of the law, especially the Enterprise Law and the Press Law. If operating in accordance with the law, there cannot be a situation where the press causes difficulties for businesses, and vice versa, businesses cannot cause difficulties for press activities. Dr. Tran Khac Tam in a regular meeting of the 13th National Assembly as a National Assembly member. Power always goes hand in hand with responsibility. So, what are your views on the role of the press in today’s social life? The power of the press is the power of public, transparent and fair information, the power of reason and the legal order. In the West they see the press as the “fourth power”, alongside legislative, executive and judicial powers, although this is not constitutional. It is a way of honoring the role of the press in social life. In our country, the press is a sharp ideological “weapon” of the Party and State, a bridge between the Party, the State and the people, an important means of propagating socio-economic development, building construction building the Party and political system, is a forum for the people to participate in social management, monitor power, and realize the goal of a rich people, strong country, democracy, justice and civilization. As society develops, the information needs of the whole society are also increasing. Information becomes a power, having a direct impact on the management and organization of social life, on habits, perceptions, moods, emotions and actions of each individual. Access to information becomes an important need in modern society; in which the main means to bring information to the public is the press and media. It can be affirmed that the more society develops, the more the press and media have a particularly important position, role and mission in the daily life of each country and nation. Therefore, the press must always protect the right, fight against the wrong in order to make social life healthy, for the law to be enforced and to ensure social justice. Reality has proven that during the process of national construction and development, many journalists have been like soldiers fighting corruption and negativity, protecting the weak. I hope that tradition will be maintained and promoted so that our revolutionary journalism continues its glorious path. Sincerely thank you!