Lenovo’s newly launched gaming phone is getting the attention of users, but is that the brand’s exit in the mobile sector?
With the rise of the esports industry, Lenovo is paving the way to fill the gap in the market for specialized gaming smartphones for eSports, instead of chasing the race for the visual performance of conventional mobile phones.
Lenovo’s Legion 2 Pro lineup is also known as Savior 2 Pro, a literal “savior” phone for this smartphone maker. Attracting attention thanks to its unique design with 2 6-sided curved glass, Iori key, 2 fans on the back and the camera “indent”, Legion 2 Pro aims to the gaming experience of users. However, shortly after the first product press conference on April 8, a number of videos of the Legion 2 Pro experience published to test the durability of this gaming smartphone brought a feeling of disappointment for many. people. Not only is the design too fragile, easy to fold when there is strong impact force, can be broken with your bare hands, the fingerprint module under the screen of the Legion 2 Pro is also considered to be quite unusual. In addition, the phone screen is also easy to scratch with only level 6 Mohs (hardness), making public concerns about the durability of the product. Business by “thinking” Lenovo has been passively following the trends of the consumer market and has been a bit immature in this area for a long time. In 2002, Lenovo acquired a 60% stake in Xoceco’s smartphone business and announced its official entry into the mobile phone market. Compared with other brands, Lenovo entered the phone market by way of “acquisition” without much practical experience. In 2008, a wrong decision to sell Lenovo Mobile to some private equity funds led by Hony and Hony Capital for $ 100 million, at this point, smartphones started to grow rapidly. In 2009, Lenovo Corporation spent $ 200 million to buy Lenovo Mobile from Hony, after the merger, the two have completely different operating systems. This also shows that the power of Lenovo PC does not show the strength of Lenovo Mobile. Until this year, at the shareholders’ meeting in mid-April, Lenovo Executive Vice President and Chairman Liu Jun just started the “Dragon Tiger Plan, which emphasizes development of the computer segment. As for mobile phones, Lenovo focuses only on two groups of customers: business people and gamers. 
The Legion 2 Pro is easily broken with bare hands Where is the outlet for Lenovo mobile phones? Since entering the mobile phone industry, the rigid imposition of a computer business mindset has left Lenovo at a disadvantage in its marketing and operations strategy. Due to being too reliant on carrier sales channels, under the siege of quality brands, Lenovo’s carrier bubble has also gradually dried up. Even the acquisition of Motolora did not help Lenovo enter the high-end phone market, making the R&D process constantly restructuring and the brand’s market promotion so far is one of the challenges. not small. From a mobile phone perspective, Lenovo’s pace of innovation on the human side is not keeping up with the pace of market development. Finding a foothold will not be able to exit if Lenovo continues to maintain the old “growth concept” and business mindset as before. Of course, a recent move aimed at customers in the mid-range segment, to compete with some other phone models with lower prices may be a reasonable choice at this time. But even with the “savior” phone model, the Legion 2 Pro, there are still disadvantages as mentioned, it is not clear whether this product can satisfy the tastes of the user or not. exit for Lenovo thanks to the smartphone gaming business is still too difficult to answer …
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